The Gong cha Master Franchisee in the Benelux region, Mad Vision Group, has opened two new stores in Mons and Antwerp this month.
This comes after the Quick Service Restaurant (QSR) leader opened their first Gong cha store in Brussels last year. The Brussels store got off to a flying start, serving over 20,000 consumers, and has been successful in showcasing Gong cha’s high-quality, freshly brewed drinks, all of which are made with premium ingredients.
Paul Reynish, global CEO of Gong cha, said the company is well on their way to open a new store each day in 2023.
“Mad Vision Group has been an excellent addition to our global franchise community,” says Reynish. “These two new stores are a prime example of what makes Gong cha a leader in the global bubble tea business," Paul continued. "We have great locations, quality products, great value, and an energised team who ensure we deliver outstanding customer service every day,” he said.
The two new franchise units in Mons and Antwerp are the first in the company’s new scope for 50 stores in Benelux by 2030. According to Allied Market Research, the global bubble tea is expected to be worth approximately £3.6bn over the next 4 years. With Europe set to be the fastest growing market.
Adlane Draou, Founder and CEO of Mad Vision Group, said they are looking forward to opening more stores in the years ahead.
“We’re excited to launch our new stores in Mons and Antwerp, building on our success to date in Belgium. With an existing portfolio of leading QSR brands, Gong cha has added significant value to our business and offers exciting, long-term growth opportunities thanks to its scalable operating model and strong operating framework."
The success of Mad Vision Group in the region is a reflection of the global relevancy of the bubble tea company's offer. Gong cha was founded in Kaohsiung, Taiwan in 2006. After expanding overseas for the first time in 2009, the brand has grown significantly and has over 1,900 locations across 22 countries, including the US, Mexico, Australia, New Zealand, Korea, Japan, UK and Portugal, which launched in December, 2022. It is currently expanding rapidly, with a global vision to open on average a new store every day in 2023 to match the growing demand.
Emerging from a quaint Lviv Croissants to 170+ location. What's the secret to their widespread success?
La Donuteria renowned for crafting, handmade donuts. Is this sweet business lucrative?
Poe Poe excels with premium, fresh ingredients and unwavering dedication to affordable fast food excellence. How do they do it?
Franchising.eu talked to Rafał Kościuk, the co-founder of “Fit Cake” about the franchise’s expansion across Europe.
The Georgian bakery chain Puri shows that tradition and modernity can complement each other and provide a successful business mix.
Franchising is a business model in which the franchisor grants the franchisee a license to use a recognizable brand. Is it a profitable business idea?
The Fornetti Group is working to become a leader in the franchise market of frozen bakery products not only in Hungary but also in Europe.
The fast-food restaurant chains $1 billion international expansion plan
Secure success at Budapest Franchise Expo on April 4th 2024. Explore dynamic opportunities, network with industry leaders.
Discover new business ventures at Franchise Expo 2024! Join us on March 15th-16th at PGE Narodowy Stadium for a diverse array of franchise opportunities.