Franchise guide
![](https://img.franchising.pl/pl/583/6dc/mcdonalds-zajawa.jpg)
What is a franchise?
Franchising is the methodology of business which involves a franchisor, who has an established brand and trademark, who licenses the brand name and business system to a franchisee.![](https://img.franchising.pl/hu/6d8/002/business_man_440.jpg)
The definition of franchising
Franchising is a style of business cooperation between independent entrepreneurs. Put simply, a franchisee pays the franchisor a fee to use their brand and industry know-how.![](https://img.franchising.pl/pl/e58/93b/shutterstock_podpisanie_umowy.jpg)
The franchise package
A franchise package, otherwise known as a franchise license is at the heart of every franchise system. It contains the franchisors complete business concept from A to Z.![](https://img.franchising.pl/hu/cf1/30b/shutterstock_230273494.jpg)
Types of franchises
Franchise systems can be broken into sub-sections for a better understanding on how they specifically operate. This includes types of business activity, system organisation or types of know-how.![](https://img.franchising.pl/eu/0ae/9a1/shutterstock_94715374.jpg)
International franchising
The idea of tapping into new global markets is financially appealing to any ambitious business owner.![](https://img.franchising.pl/pl/b8e/183/flagi-s.jpg)
The European Code of Ethics for Franchising
The European Franchise Federation gave itself a mission in the early 1970’s to bring clarity to the rights & obligations in a franchise contract by developing the European Code of Ethics for Franchising.![](https://img.franchising.pl/eu/730/b63/shutterstock_1035160852_1_.jpg)
What is master franchising?
Master franchising is used to accelerate business growth in a whole new region with minimum resource commitments.![](https://img.franchising.pl/eu/ec0/89d/shutterstock_1788737903.jpg)
The World Franchise Council: Everything You Need to Know
The World Franchise Council is the leading platform for fostering collaboration and cooperation among international franchise associations.![](https://img.franchising.pl/eu/038/cf2/shutterstock_637241002.jpg)