Confiserie Leonidas

information about the franchise system

description of franchise concept

Our company's mission has remained unchanged since its foundation. Since 1913, Leonidas has been generously sharing its passion to produce the most delicious pralines and chocolate products in the world. For us, pralines are more than just a recipe: enjoying a praline is always a moment of pure happiness.

Leonidas is a family-own company for 110 years, developing the concept of a soft-franchise store network, with no entry fees, no royalties and no advertising fees.

There is one or several master franchisees per market, with no geographic exclusivity. 

company owned units

41 own stores in 5 countries (Belgium, France, Netherlands, United Kingdom, Germany)

franchise units

Around 1150 stores in 35 countries (Belgium, France, Netherlands, United Kingdom, Germany, Ireland, Portugal, Spain, Romania, Czechia, Greece, Turkey, Morocco, Tunisia, Senegal, Israel, UAE, KSA, Canada, USA, Chile, South Korea, Malaysia, Japan, etc.)

photo of a unit
information for franchisees

support for franchisees

2-4 days of free training (theory & practice) from Leonidas HQ or from the local master franchisee.

Financial and commercial support is provided upon request.

National promotions and sampling co-organized by Leonidas HQ and the local master franchisee.

expected total investment

40-50k € own capital per store + bank loan according to Capex & cash-flow requirements

basic requirements of the concept

As an entrepreneur, you want to develop and run your own business, selling high-quality chocolate products and using successful merchandising tools as proposed by our central marketing team.

For master franchisees, your Business Plan must be approved by our CEO and our family shareholders. Once appointed as a client reseller, you become part of the Leonidas family as a contractual partner and local importer.

Franchisees are receiving deliveries and commercial support from the appointed master franchisee, along with the Leonidas central sales team.

information about franchisor

Confiserie Leonidas SA

Boulevard Jules Graindorlaan 41-43, 1070 Brussels, Belgium

+32 493 26 90 43

Contact person for candidates

Mr. Philippe Seigle

learn more

Please complete the contact form below if you would like more information. The details contained in the form will be forwarded directly to Confiserie Leonidas.

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The administrator of personal data is Confiserie Leonidas SA (Boulevard Jules Graindorlaan 41-43, 1070 Brussels, Belgium). Your personal data will be processed to provide further information for you on behalf of the Confiserie Leonidas franchise system and establishing cooperation. Providing your details is voluntary, however necessary to accurately provide you with the relevant information. A breakdown of the processing of personal data is available in the Privacy Policy at

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Information in the franchise opportunities catalogue comes directly from the franchisors. Before signing any franchise agreement, candidates should assess the suitability of the franchise offer. The publisher reserves the right to verify the list of franchise systems and information about franchisors in the catalogue. Please contact us, if you believe the information you receive is false or out-of-date.

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