information about the franchise system
description of franchise concept
Our company's mission has remained unchanged since its foundation. Since 1913, Leonidas has been generously sharing its passion to produce the most delicious pralines and chocolate products in the world. For us, pralines are more than just a recipe: enjoying a praline is always a moment of pure happiness.
Leonidas is a family-own company for 110 years, developing the concept of a soft-franchise store network, with no entry fees, no royalties and no advertising fees.
There is one or several master franchisees per market, with no geographic exclusivity.
company owned units
41 own stores in 5 countries (Belgium, France, Netherlands, United Kingdom, Germany)
Around 1150 stores in 35 countries (Belgium, France, Netherlands, United Kingdom, Germany, Ireland, Portugal, Spain, Romania, Czechia, Greece, Turkey, Morocco, Tunisia, Senegal, Israel, UAE, KSA, Canada, USA, Chile, South Korea, Malaysia, Japan, etc.)
photo of a unit
information for franchisees
support for franchisees
2-4 days of free training (theory & practice) from Leonidas HQ or from the local master franchisee.
Financial and commercial support is provided upon request.
National promotions and sampling co-organized by Leonidas HQ and the local master franchisee.
expected total investment
40-50k € own capital per store + bank loan according to Capex & cash-flow requirements
basic requirements of the concept
As an entrepreneur, you want to develop and run your own business, selling high-quality chocolate products and using successful merchandising tools as proposed by our central marketing team.
For master franchisees, your Business Plan must be approved by our CEO and our family shareholders. Once appointed as a client reseller, you become part of the Leonidas family as a contractual partner and local importer.
Franchisees are receiving deliveries and commercial support from the appointed master franchisee, along with the Leonidas central sales team.
information about franchisor
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