A franchise blending tradition with modern business models

 Known as Twistcafe outside the Czech Republic, the franchise now operates 340 locations across 15 countries, including the United Arab Emirates and, more recently, the United States.

According to founder Radek Klein, the concept has proven its viability in the Czech market, where demand for Trdlokafe's offerings remains on an upward trajectory. Klein notes that the brand's expansion into 15 countries reflects a broader potential for its concept, and the network plans to continue establishing new outlets in Europe and beyond.

A recipe for success

Trdlokafe's growth is underpinned by a unique combination of traditional recipes and strategic operational planning. Its trdelník, made using an authentic homemade recipe, is complemented by coffee sourced from the brand’s own roastery. This pairing has allowed Trdlokafe to build a loyal customer base while also attracting new patrons. Klein emphasizes the importance of locating outlets in high-traffic areas, which has been instrumental in maximizing visibility and profitability.

The franchise is committed to staying ahead of the curve, consistently modernizing its locations and innovating its operations to deliver a memorable customer experience. These efforts ensure that the brand maintains its relevance and appeal as it expands across diverse markets.

Financial potential for franchisees

Trdlokafe outlets demonstrate promising profitability. The franchisor reports an average monthly profit of approximately 130,000 CZK per outlet, with higher returns possible in prime locations. The initial investment required to open a franchise is about three million CZK. This cost typically includes fees for training, equipment, and setting up the location. Franchisees can expect to recoup their investment within three years.

The model is flexible enough to suit both active entrepreneurs and passive investors. For those interested in hands-off management, the franchisor offers a comprehensive service package. This includes running the outlet for the first six months to ensure a strong start. After this period, franchisees can choose to manage the outlet independently or continue leveraging the franchisor’s management services to generate passive income.

Support from the franchisor

The support provided to franchisees is extensive and covers all critical aspects of launching and running an outlet. This includes site selection, interior design, employee training, and marketing. The franchisor also oversees the initial operations to help establish the outlet and build a steady customer base.

For passive investors, Trdlokafe offers a tailored model in which the company manages the entire operation. Investors can enjoy a seamless experience, receiving updates and returns while leaving daily operations to the franchisor.

Collaboration with Venture Club

The investment potential of Trdlokafe has caught the attention of Venture Club, an investment community focused on innovative and profitable ventures. The club allocated 40 million CZK to acquire Trdlokafe outlets in prime locations, including Prague and major global capitals. Under this arrangement, the franchisor handles the initial setup and daily operations, while investors benefit from steady income streams and detailed quarterly reports. Venture Club anticipates a return on investment within three years, according to CEO Petr Šedivý.

Opportunities for entrepreneurs

Trdlokafe offers opportunities for both new entrepreneurs and those seeking to purchase existing outlets. Franchisees benefit from a tried-and-tested business model, operational support, and the brand’s strong reputation. With manageable investment costs and a relatively short payback period, the franchise represents a compelling option for those looking to enter the food and beverage sector.

By blending traditional Czech pastry-making with a modern business approach, Trdlokafe continues to expand its reach while delivering value to franchisees and investors alike. As the network grows, it remains committed to offering high-quality products, sustainable operations, and robust support systems for its partners.