A fresh catch in the European seafood
Fish Delish is a dynamic player in the global seafood industry, is capturing the hearts—and taste buds—of customers across Europe and beyond. Founded with a commitment to delivering fresh, sustainable, and high-quality seafood, Fish Delish has quickly expanded its presence, with locations now spanning from its home base in Croatia to several key markets, including Germany, North America (Canada and the USA), and a wide range of European countries.
Whether considering opening a restaurant, a seafood market, or a takeaway, Fish Delish offers a flexible and lucrative franchise model. Known for its diverse seafood menu and focus on sustainable practices, the company has become a preferred choice for health-conscious consumers who care about the origins of their food.
A Global footprint
Fish Delish is based in Croatia and Germany, but its footprint stretches far beyond those borders. The brand operates in over 25 countries, including not only several European nations but also North America. Some of the key markets where Fish Delish has established a presence include Andorra, Austria, Belgium, Denmark, Spain, France, Greece, Hungary, Ireland, Iceland, Italy, Lithuania, Luxembourg, Malta, Montenegro, the Middle East, Norway, the Netherlands, Poland, Portugal, Romania, the United Kingdom, the Czech Republic, and Slovenia. This extensive geographic reach demonstrates the universal appeal of the brand and the increasing global demand for fresh, sustainable seafood.
Why choose Fish Delish?
The seafood industry is evolving, with consumers seeking more transparency about where their food comes from and how it is produced. This shift toward sustainability is at the core of Fish Delish business model. The brand offers a wide range of seafood products, from fresh fish and shellfish to pre-prepared seafood dishes, all sourced from responsible fisheries. This commitment to quality and sustainability not only appeals to environmentally conscious customers but also aligns with the broader trends in healthier, seafood-rich diets.
What sets Fish Delish apart is its dedication to providing premium products at competitive prices, all while ensuring that every item sold is traceable and eco-friendly. Customers can trust that they are buying seafood of the highest quality, which has been caught or farmed with sustainability in mind. This focus on ethical sourcing has helped the brand build a loyal customer base in Europe and beyond.
How to open a franchise?
Starting a Fish Delish franchise is a straightforward process, but like any business venture, it requires planning and investment. The initial franchise fee typically ranges from €30,000 to €50,000, depending on the size of the location and the market.
The total investment needed to set up a Fish Delish location varies based on the type of business choose to open—whether it's a full-service restaurant, a seafood market, or a takeaway outlet. For a standard restaurant or market, the total initial investment, including real estate, equipment, and inventory, can range from €200,000 to €500,000.
Franchisee swill also need to pay ongoing royalties, usually around 5% to 8% of monthly revenue. These royalties cover continued support from the franchisor, including access to their established supply chains, marketing campaigns, and operational expertise.
Steps to become a Fish Delish franchisee
To become a Fish Delish franchisee, the initial step involves expressing interest by contacting the company through their website or a regional franchise office. Afterward, a formal application is required, detailing business experience, financial background, and the intended market for operation.
Upon approval of the application, a detailed Franchise Disclosure Document (FDD) is provided, outlining financial commitments, the brand’s operational guidelines, and the support offered. A meeting with the franchisor is then arranged to discuss business goals and the specific requirements for opening a franchise in the selected location. Once the partnership is confirmed, the franchise agreement is signed, and the process of establishing the business begins. This includes selecting a suitable location, designing the storefront, and preparing for the franchise launch. Throughout this phase, Fish Delish offers comprehensive support, assisting with leasing negotiations, store layout, and staff training.
A key advantage of joining the Fish Delish network is the comprehensive support offered to franchisees. From the moment the franchise agreement is signed, extensive training is provided to ensure all necessary knowledge and skills are in place to run a successful seafood business. Marketing support is another vital component of the Fish Delish franchise model. Franchisees benefit from established branding and marketing strategies, including national and local campaigns. Whether through social media, online advertising, or local promotions, these efforts help attract customers and build brand loyalty.
Growing demand for seafood in Europe
The demand for seafood in Europe continues to rise, driven by increasing awareness of the health benefits associated with seafood consumption. Fish, rich in essential nutrients like omega-3 fatty acids, is being chosen more frequently as a healthier alternative to red meat. Environmental concerns regarding overfishing and sustainability are also encouraging consumers to seek out brands that prioritize ethical sourcing, such as Fish Delish. This growing demand presents a significant opportunity for franchisees. Whether in a busy urban center or a coastal town, the brand’s diverse product range appeals to a wide variety of consumers, from health-conscious individuals to families seeking fresh, flavorful meals.
International brand / The brand operates in over 25 countries, including not only several European nations but also North America. 
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