Premium ice cream franchise

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Häagen-Dazs, founded in 1961 by Reuben and Rose Mattus in New York, has established itself as a leading premium ice cream brand. Known for its rich flavors and high-quality ingredients, Häagen-Dazs operates globally with over 900 shops in more than 50 countries. The franchise focuses on offering a luxurious ice cream experience, with a product line that includes a wide variety of flavors, ice cream bars, cakes, and beverages.

Franchise model and investment

The Häagen-Dazs franchise model is designed for entrepreneurs seeking to operate within the premium food and beverage sector. Initial investment requirements vary depending on the location, size, and market conditions, but typically range between $200,000 and $400,000. This investment covers costs such as shop design, equipment, and initial stock.

In addition to the initial investment, franchisees are required to pay a franchise fee, which ranges from $30,000 to $45,000. Ongoing royalty fees are set at 5-6% of gross sales, while marketing contributions are approximately 3-5% of sales, which go towards promoting the brand globally.

Franchisee support and training

Häagen-Dazs provides a comprehensive support system to its franchisees. This includes assistance with site selection, shop design, and marketing strategies. Franchisees also receive extensive training in areas such as customer service, product preparation, and operational management. Ongoing support is provided to ensure smooth business operations, with a focus on maintaining the high standards expected of a premium brand.

Global expansion strategy

The Häagen-Dazs franchise continues to expand internationally, focusing on key markets in Europe, Asia, and the Americas. In recent years, the brand has sought to increase its presence in high-traffic areas such as shopping malls, airports, and tourist destinations, catering to both local customers and travelers seeking premium ice cream products.

Häagen-Dazs capitalizes on the growing global demand for premium ice cream. The brand offers both traditional and innovative flavors, with seasonal and limited-edition options to cater to changing consumer preferences. The trend towards artisanal and indulgent food experiences has further boosted the appeal of Häagen-Dazs, allowing it to maintain a competitive position in the global ice cream market, which is projected to reach $97.85 billion by 2027.

Häagen-Dazs offers a well-established franchise model for those interested in entering the premium dessert market. With a global presence, strong brand recognition, and comprehensive franchisee support, the Häagen-Dazs franchise provides an opportunity to tap into the growing demand for luxury ice cream products worldwide.

Author

Agnieszka Bąbik

Journalist