Conquering with cutlery

Whilst continuing to grow domestically, Jumbo is now taking off abroad. The brand, which is preparing to conquer the world of dining, has rolled up its sleeves and begun to move across a new range of territories.

Jumbo’s cutlery workshop was founded in 1947. The brand moved into industrial production in the ‘50’s and has steadily risen to become one of the most reliable retail and horeca brands in the world. The company sold to the Karaca Group in 2014, which has used their experience in business to further grow the brand internationally.

Sami Hotak, General Manager of Jumbo, outlined to Franchsing.eu that the company closed 2020 with 60 percent growth as they set new growth targets in a world post Covid-19. “Last year was a year of financial recovery and filling our deficiencies. We've had good growth. We are now entering a process towards globalisation. We have received many projects abroad and will be more active this year,” Mr Hotak said.

Sami stated they now have franchises in Azerbaijan, Dubai, Switzerland and Nigeria. They also have pride of place in many other locations via their sales channels and business partners. “We will not go to many stores abroad. We will be on the move with our business partners in projects and in the hospitality industry.”

Contribution to promotion

“We want to grow even more in the hospitality industry both at home and abroad. Currently, the share of our turnover in foreign sales is at 10 percent. We want to increase this to 50 percent in the next five years," he said.

Pointing out that horeca is extremely important to the company, Hotak said: “We’re aiming towards further contributions and development in the gastronomy sector. We are proud to have a share in the restaurants and hotels where we are present with our products, providing consumers with a 5-star experience. We operate in 50 countries. We have dealerships in countries such as Dubai, Qatar, Greece, France, Germany, Romania, Montenegro, Russia, Azerbaijan, Oman, Bahrain and Georgia. We believe that we are a part of the gastronomic experience as the brand preferred by hundreds of prestigious hotels and restaurants in Turkey and around the world.”

Internet sales on the rise

Stating that internet sales are also going well, Sami Hotak added, “The revenue of our website is higher than that of our best store. Therefore, we attach importance to our digital transformation. We don't see this as just having a website. We are also trying to digitize our business models to use it everywhere," he said.