Yargici’s world of fashion

Founded by Emir Yargici in 1978, YARGICI is a retail, wholesale and online fashion company based in Istanbul, Turkey. In addition to their over 90 stores worldwide, Yargici also serves numerous wholesale customers in regions such as Japan, Switzerland, Austria, Russia and the Middle East.

Yargici presents an essential look of sensibility; practical and relaxed shapes embellished with inspirational details. Their fresh and warm style of garments and accessories embody elegant simplicity and comfort. While their colour harmonies speak softly as a reflection of a basic, chic look that is the signature of this young and spirited brand.

With confidence in its strong name and the brand's extensive retail experience, Yargici has been expanding its product line over the past several years to develop accessories in line with its apparel products. Each season integrates an accessories line to complement the garment collection, design themes and styles. In recent years, home furnishing and accessories items have been added under Yargici Homeworks to present an overall lifestyle brand.

Yargici’s success lies in having a young, experienced and dynamic team behind the brand. The design and buying teams regularly travel around the world in order to find inspiration, fabrics and products for the two main collections produced each year. Great care is taken in selecting colour palettes, prints, textures, complementary accessories and home products all of which come together to form the Yargia lifestyle. The design arrangement is supported by a well-equipped team of pattern-makers and cutting units that translate concepts into finely finished garments.

According to Yargici, the company likes to celebrate curiosity. "Because there are more places in the world than we can possibly travel. Because there are more fantasies in our heads than we can imagine, and more feelings in our hearts than can be felt. We celebrate everything and everyone that keeps us curious – curious to find new materials, discover new craftsmanship, and meet new people who become close friends,” the company told Franchising.eu.

“We create and curate inspired pieces from all over the globe so you can experience it in every corner of your life, live every day to the fullest, and continue chasing after the things that keep you curious," they said.

FRANCHISE UNITS

• 80 stores in Turkey
• 2 stores in Poland
• 5 stores in Azerbaijan
• 1 store in Lebanon
• 2 stores in UAE
• 1 store in Cyprus

SUPPORT FOR FRANCHISEES

• Location, time and cost feasibilities
• Education in substructure and company systems
• All educational support required including: store architectural design, decoration planning and visual arrangement is provided by Yargici

BASIC NETWORK REQUIREMENTS

• Retail and sales experience
• Have a strong financial structure and system in place

Store requirements:

• Store size in the range of 150-250 m2, in a shopping centre, main street, or in a dense foot traffic area approved by Yargici
• Following the corporate identity and retailing operations of Yargici

KEY FIGURES

Investment Cost:

• Approximate decoration costs for foreign countries are around EUR 225/m²
• The retailing equipment determined in accordance with the square meter of the store (hangers, mannequins, information processing system, etc.) are not included within the amount above

Participation Fee:

• Bank Guarantee letter should be given by investors which will cover annual product purchase, and no additional cost will be requested for franchise
• Commercial conditions which are mentioned above, vary from country to country