Fresh juice franchise

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In this article you will learn

• Guapa Juice’s fresh smoothie and juice bar business concept.
• The estimated budget needed to open a new outlet.
• Franchise fees calculated as a percentage of sales.
• Training and business assistance available to new owners.
• Expected sales levels and the brand’s international growth.

Guapa Juice is a Belgian smoothie bar brand founded in 2008. Its concept focuses on freshly prepared smoothies and fruit-based drinks made to order in front of customers. The company emphasises product quality, transparent preparation and a colourful, accessible customer experience. Its menu allows customers to choose from established recipes or select combinations to suit their preferences. The network operates in formats designed for busy commercial locations, including shopping centres, kiosks and other high-traffic sites.

The franchise model combines an established brand identity with standardised recipes and operating procedures. This approach is intended to help franchisees maintain consistent product quality while managing day-to-day operations efficiently. The company is also developing its presence beyond Belgium, offering opportunities to entrepreneurs interested in the fresh-drinks and quick-service food sector.

Investment and franchise support

Guapa Juice franchise information published by specialist franchise directories indicates a total initial investment of approximately €120,000, including an entry fee of €20,000. The stated personal contribution is €30,000. These figures are indicative and should be confirmed directly with the company, as the final budget depends on the location, premises and installation requirements. The reported franchise agreement lasts nine years.

Ongoing fees listed by franchise directories include a royalty of 5% of turnover excluding VAT and a marketing contribution of 2% of turnover excluding VAT. The directories report no separate operating fee, although candidates should verify the full fee structure and any additional charges before signing an agreement.

Guapa Juice offers initial training and continuing support to new franchisees. Its published franchise materials highlight personalised coaching, while franchise information describes a three-week training programme covering daily management, preparation methods, hygiene standards, customer service and sales. Support is also provided around the opening, with further training available after launch. Travel, accommodation and meal expenses associated with training may remain the franchisee’s responsibility.

Revenue potential and expansion

Franchise directories indicate that a Guapa Juice outlet could reach annual turnover of approximately €350,000 after two years of operation. This is a stated potential sales figure, not a guaranteed result or net profit. Actual performance will depend on the location, customer traffic, staffing costs, rent, ingredient prices and the franchisee’s management of the business.

Franchisees are responsible for running their outlets in accordance with the brand’s standards, recruiting and managing staff, maintaining food safety and hygiene, controlling stock and costs, delivering good customer service and developing local sales. They must also manage the business financially and comply with the terms of the franchise agreement.

Guapa Juice originated in Belgium, where it established its initial network, and has been pursuing further international growth. Franchise information reports a master-franchise agreement for Luxembourg in 2025, with three openings planned, and the brand also reported its first French location in 2025. France and other potential markets offer scope for further development, although specific future opening targets should be confirmed with the company. For prospective franchisees, Guapa Juice presents a specialised foodservice concept built around freshly prepared smoothies, supported by an established operating model and training programme.

Main conclusions

• €120,000 – indicative initial investment required to open a Guapa Juice outlet.
• €20,000 – reported initial franchise fee.
• 5% of turnover – reported ongoing royalty fee, excluding VAT.
• 2% of turnover – reported marketing contribution, excluding VAT.
• €350,000 – indicative annual turnover that an outlet could reach after two years; this is not guaranteed revenue.
• 9 years – reported duration of the franchise agreement.
• 2025 – year of reported international development, including plans for Luxembourg and the opening of a location in France.

Author

Agnieszka Bąbik

Journalist