A taste of the Wild West

Nestled in the heart of Riga, Steiku Haoss is a modern steak house restaurant run by two generations of family who share over 25 years of experience in the industry. It has fast become the destination of choice for serious steak lovers, who are on the lookout for the finest quality meat. Steak Haoss (Steak Chaos in English) is a steakhouse with a reputation for first-rate cuisine, exceptional service and genuine hospitality.

The restaurant prides itself on their fresh and local produce. Steiku Haoss’s skilled butcher team sources, ages and does all the prep to serve a variety of juicy meat options. This is all done, of course, under strict environment and animal welfare practices. The companies other signature ingredients like cheeses, herbs, sauces are made in-house by a team of skilled chefs.

The first Steiku Haoss restaurant opened in in Riga, Latvia in early 2003. Steiku Haoss is part of the much larger Cantus Group, a market-leading Latvian chain of restaurants. Established in 1992, Cantus Group brings together several restaurant and gastronomic brands that focuses on award-winning cuisine. The Cantus Group's restaurants, including Steiku Haoss, Muusu and Muusu Terase, are distinguished by their charming character, but are united by family values, a passion for hospitality and delivering high quality food to their customers.

With 25 years in the hospitality business, the company has learnt a thing or two about transferring skills and knowledge across different locations and restaurant concepts. After many years of serving the finest quality cuisine and providing exceptional service, Steiku Haoss is ready to grow their family and bring the steakhouse to more locations outside Latvia, keen to share their cowboy flair and wild west flavours with the rest of Europe. Steiku Haoss offers their own recipes that are easy to follow and replicate globally. If you like meat, this might just be the fillet you've been waiting to sink your teeth into. 

OWN UNITS

Multi-brand restaurant chain based in Riga, Latvia.

Including two Steiku Haoss restaurants.

SUPPORT FOR THE FRANCHISE

Steiku Haoss gives franchisees the knowledge, tools and training to successfully run and grow their business. The franchise support team provides expert advice and looks after franchisees throughout the entire period of cooperation.

Steiku Haoss offers a comprehensive range of support and advice in the following areas (but not limited to):

• Location and construction analysis
• Restaurants design in cooperation with local architects and suppliers
• Brand and packaging standards
• Manual of standard operating procedures, including standards, processes
• Recipes
• Marketing guidelines
• Trademark registration
• Purchase of equipment
• Food and security policy
• Business and financial plans
• Business modelling and forecasting
• Recruitment and training
• Definition and establishment of the supply chain
• Menu creation and design
• Continuous improvement of the system

These areas contribute to the support at various stages, such as construction, design, operating procedures, recruiting and opening a restaurant.  

Marketing support

The franchise support team provides franchisees with ongoing assistance in developing a marketing strategy and translating it into action plans. 

These are the elements that are included in the marketing support package:

• Brand catalogue and style-book
• Marketing strategy
• Annual marketing plan
• Securing sales and marketing in a restaurant, including menu cards and promotional materials
• Digital marketing strategy, including website and social media guidelines
• CRM guidelines
• Training in the field of sales and marketing

BASIC NETWORK REQUIREMENTS

They are looking for ambitious and motivated franchisees who will use thier sources of income to develop in new regions. To become a franchisee of the Steiku Haoss restaurant and steakhouse, you must provide a detailed strategy and plan for a specific region or territory. 

An appropriate location is also essential. The franchisee should have access to an attractive location on a bustling pedestrian street or in a shopping or business centre. The optimal usable area is from 350 to 550 sqm. A corner building with an open floor plan and large windows is a perfect place for a restaurant. In addition to the strategic concept, there are a number of features a franchisee must have in order to join the Steiku Haoss network:

Backroom

• Knowledge of local culture and customs
• Experience in the field of marketing and business development
• Experience in financial and cost control

Benefits

• Established network of local partners
• Access to a strong management team

Approach

• Strong identification with the concept of Steiku Haoss
• Readiness to work independently, but at the same time to be part of a larger system
• Practical approach to acquiring knowledge and skills

Personality traits 

• Positive leadership
• Focus on teamwork
• Visionary and entrepreneurial thinking to unlock Steiku Haoss' earning potential
• Excellent communication skills to convey the values ​​of Steiku Haoss

KEY FIGURES

• Franchise fee starts from EUR 25,000 for a single restaurant
• Total value of the investment starts from EUR 200,000 
• 6% franchise fee on monthly net sales
• The possibility of purchasing a master franchise in another European market