Easy delivery

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In this article you will learn

• Rebranding of Svelta Courier under the easy family of brands.
• New technology capabilities supporting faster and more efficient deliveries.
• Benefits of combining local market knowledge with international brand recognition.
• Growth plans targeting the courier and logistics sectors in Cyprus and Europe.
• Strategic investments focused on service quality, innovation, and customer satisfaction.

easyCourier represents the next stage in the evolution of delivery and distribution services in Cyprus. Following the rebranding of Svelta Courier, the company has joined the easy family of brands, combining local expertise with the global recognition of one of Europe’s most established brand portfolios. The transition reflects a strategic move designed to strengthen the company’s market position while delivering faster, more reliable, and more convenient courier solutions for both individuals and businesses.

The official launch of easyCourier was attended by Sir Stelios Haji-Ioannou, creator and owner of the easy family of brands, who described the initiative as an important step towards improving the customer experience in the courier sector. The company’s objective is to simplify deliveries while maintaining high standards of reliability, efficiency, and service quality.

Technology-Driven growth

A key strength of easyCourier is the combination of the technological infrastructure developed by Svelta Courier with the international reach of easyGroup. The company continues to leverage the proprietary Svelta technology platform, enabling streamlined operations, improved route management, and enhanced customer communication.

The integration into easyGroup provides access to a globally recognised brand with millions of customers worldwide. This creates new opportunities for investment in technology, process optimisation, and service innovation. At the same time, existing customers and business partners benefit from continuity, as all agreements and service levels remain unchanged throughout the transition.

Expansion across Cyprus and Europe

According to CEO Christis Plastiras, the transformation into easyCourier marks the beginning of a new growth phase both in Cyprus and across Europe. Supported by the resources, expertise, and reputation of easyGroup, the company plans to accelerate expansion while strengthening its position in the courier and logistics sector.

The long-term strategy focuses on building a modern delivery network capable of meeting the evolving needs of consumers and businesses. By combining local flexibility with international brand strength, easyCourier aims to shape the next generation of courier services. The company’s renewed identity, enhanced operational capabilities, and commitment to innovation position it for continued growth as demand for efficient and technology-driven delivery solutions increases across European markets.

Main conclusions

• 2026 – Launch of easyCourier under the easy family of brands.
• 1 rebranding project – Transformation of Svelta Courier into easyCourier.
• Millions of consumers – Potential reach through the easyGroup ecosystem.
• 2 target markets – Focus on growth in Cyprus and across Europe.
• Technology-led development – Investments in smarter and more efficient delivery services.

Author

Marian Bomba

Journalist