Fragrant business

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ACQUA DI FIRENZE, headquartered in Florence, Italy, specializes in the creation of perfumes and ambient fragrances inspired by the city's Renaissance art and cultural legacy. The brand distinguishes itself by meticulously blending artistic inspirations with meticulously curated ingredients to produce fragrances that embody the essence of Florence's rich cultural heritage and artistic masterpieces. Presently, ACQUA DI FIRENZE operates two retail locations and has ambitious plans for global expansion. The brand's international growth strategy aims to establish its presence in prestigious locations across Italy and beyond.

Becoming a Franchisee with ACQUA DI FIRENZE

Prospective franchisees interested in joining ACQUA DI FIRENZE must exhibit a profound passion for beauty and art, alongside enthusiasm and optimism. Essential prerequisites include a basic understanding of perfumery. Franchisees are required to secure a minimum retail space of 20 square meters in high-traffic, prestigious areas, such as historical city centers or upscale shopping districts. The financial investment to join ACQUA DI FIRENZE's franchise network varies depending on the chosen store format. For a "Corner" store, the initial investment comprises €1,500 + VAT for furnishings, a €1,200 + VAT franchise fee, and a €1,200 + VAT initial order cost. Alternatively, a "Galleria" store necessitates an investment of €9,700 + VAT, covering a €5,600 + VAT franchise fee (subsequently deductible from orders) and an initial order cost of €7,600 + VAT. Overall, opening a store totals approximately €22,900 + VAT for a "Galleria" and €3,900 + VAT for a "Corner." - said franchisor.

Support, Responsibilities, and Expansion Plans

ACQUA DI FIRENZE offers robust support to new franchisees, including an exclusive territory allocation, complete store design and furnishing for "Galleria" format stores, and flexibility in establishing either a standalone "Galleria" or "Corner" within an existing retail space. According to franchisor - comprehensive assistance and training are provided before and after store opening to ensure franchisees maintain the brand's standards. Responsibilities for franchisees encompass upholding exceptional customer service, preserving the artistic and aesthetic integrity of the store, and adhering to franchise guidelines. ACQUA DI FIRENZE envisions further expansion both domestically and internationally, intending to launch additional stores in renowned locales to strengthen its global footprint and brand presence.

Author

Agnieszka Bąbik

Journalist