Luxury Car Sharing

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Luxury Car Sharing is a franchise system in the premium mobility sector, offering short-term rental of luxury and exotic cars, membership-based access through subscription clubs, and co-ownership schemes for shared use of vehicles. The fleet includes Ferrari, Lamborghini, Porsche, Bentley and Rolls-Royce, giving customers access to models usually out of reach for traditional car hire. The franchise integrates these services through a centralized digital platform, which manages reservations, fleet operations, payments, and customer relationships. This technological backbone allows franchisees to oversee all operations from a single system. The combination of rental, recurring subscription revenues, and shared ownership makes the model stand out within the luxury travel and automotive industry.

Global presence and steps to become a franchisee

The brand was founded in Zurich in 2021 and has secured trademark rights in over thirty countries. Its flagship hubs in Dubai and Mallorca opened in 2024, marking the first phase of international expansion. The company currently develops projects across Western Europe, the Middle East, and prime tourism destinations, with further territories under negotiation. To join the network, prospective franchisees must demonstrate business and managerial skills, strong financial capacity, and ideally previous experience in automotive, hospitality, or luxury services. The onboarding process includes application and market analysis, signing of the franchise agreement, operational and IT training, and a centrally supported launch. Franchisees are responsible for acquiring or leasing the vehicles, ensuring maintenance and insurance, handling customer relations, building membership clubs, and running local marketing campaigns aligned with the brand strategy.

Financial commitment, support, and expansion plans

The franchise fee is approximately 45,000 US dollars. The full initial investment varies between 178,000 and 320,000 US dollars, depending on the fleet size, insurance costs, and market conditions. Ongoing royalties are set at around ten to eleven percent of revenues, with an additional marketing contribution of four to five percent. Franchisees benefit from operational manuals, continuous advisory support, IT infrastructure, marketing materials, and assistance in negotiating with manufacturers and leasing companies. Revenue expectations vary by location, but industry benchmarks show that a fleet of ten exotic vehicles with an average utilization of sixty percent can generate more than two million US dollars in annual revenues, with profit margins in the range of fifteen to thirty percent after expenses.

Future plans include strengthening the company’s presence in Western Europe and the Middle East, with a focus on high-value tourist destinations. Eastern Europe has been identified as a strategic opportunity, and Poland is officially open for franchise negotiations, offering investors the chance to introduce luxury car sharing to a growing market segment.

Author

Marian Bomba

Journalist