Second-hand franchise model

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Used Products is a retail franchise that focuses on the purchase, sale and exchange of both second-hand and new products. The business model is based on a combination of physical stores and online operations, enabling customers to shop and trade through multiple channels. A key element of the concept is the ability for customers to bring in items—such as smartphones, electronics, tools, games or luxury accessories—and receive direct cash payments. All products sold through the stores come with a guarantee, which supports long-term customer engagement and repeat visits. The assortment offered in each location is shaped by local supply and demand, which gives franchisees flexibility while operating under a unified brand and system.

European presence and target markets

The franchise began in the Netherlands, where the concept was developed and tested before being introduced to additional markets. Currently, Used Products stores operate in countries such as Germany, Belgium, Romania, Slovenia and Hungary. The brand is now in an active growth phase and is looking to expand further across Europe.

Poland is among the priority markets for development, with the company seeking franchise partners interested in opening stores in major cities such as Warsaw, Kraków, Wrocław and Gdańsk. According to the franchisor, the Polish market presents favorable conditions due to its urban density and increasing interest in sustainable retail.

Entry process and investment requirements

Those interested in opening a Used Products franchise begin with an introductory conversation, followed by a series of meetings with the franchise team. After the approval process, the agreement is signed and preparations begin. This includes business planning, support with location search, and initial training. Prior retail experience is not required, as the franchisor provides operational guidance and comprehensive onboarding.

The total investment to open a store ranges from approximately €60,000 to €100,000, depending on size and location. This includes the franchise fee, store setup, initial inventory and access to systems. The franchise fee itself typically ranges from €10,000 to €15,000. In addition to the initial investment, franchisees contribute a fixed monthly royalty fee and a marketing contribution used for local and national campaigns.

Operational support and business outlook

Franchisees receive continued support from the head office team. This includes assistance with store layout, marketing templates, and access to proprietary software for point-of-sale and stock management. The brand also supports pricing strategy, supplier relationships and operational consulting.

Each store is operated independently by the franchisee, who is responsible for staff management, customer service, local marketing and adherence to brand procedures. Regular reporting and communication with the franchisor help ensure consistency and performance across the network.

Revenue potential varies depending on location and local market conditions. According to the franchisor, stores in larger urban areas can reach an annual turnover between €300,000 and €700,000. Many locations reach break-even within 18 to 24 months of operation.

Author

Robert Zielinski

Journalist