A healthy Boost
The company took home both the “Best Food and Drink Franchise” and the ultimate “Global Franchise Champion” award at the event held yesterday in San Diego, California.
Callum Mackay, Head of International Business of Boost, gave kudos to the their franchise partners around the world after receiving the award. "It’s been a challenging couple of years, so these awards couldn’t come at a better time to celebrate their passion and energy. Recognition on the global stage from a truly respected judging panel just makes it that much juicier!”
The Global Franchise Awards celebrates franchised brands, with the Global Franchise Champion Award given to the category winner which has, in the opinion of the judges, done the most to distinguish itself internationally.
Janine Allis founded Boost with a small store in Adelaide, Australia back in the year 2000, after finding a gap in the market for healthy fast-food. Boost then began its international expansion via Master Franchising in 2004, and now has over 600 stores serving up delicious Boost beverages in 13 countries across the globe.
“Our overnight success has been 22 years in the making. Ever since opening our very first store we’ve been committed to growing the brand by finding great franchise partners who share in our vision. Honestly, we feel like we’re just getting started”, says Janine Allis.
Boost is currently blending in Australia, Brunei, Chile, Estonia, Indonesia, Latvia, Malaysia, New Zealand, Saudi Arabia, Singapore, Thailand, Vietnam and the United Kingdom.
Boost Juice has also recently announced a long-term agreement with Arada Developments to bring their world-famous smoothies to the United Arab Emirates.
Arada was founded by two of the Gulf’s leading businessmen, HH Sheikh Sultan bin Ahmed Al Qasimi, Chairman of Basma Group, and HRH Prince Khaled Bin Alwaleed bin Talal, Chairman and Founder of KBW Investments.
Franchise enquiries both within Australia and internationally are already high with now even more Master Franchisee partners predicted to open new markets across Europe, the Middle East and South East Asia in 2022.
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