BY VELCHEVA

BY VELCHEVA is a Spanish niche fragrance and cosmetics brand specialising in perfumes for the home and body, scented cosmetics, candles, diffusers, textile sprays and other fragrance products. The company manufactures its products in Valencia and focuses on distinctive scents, European quality and carefully designed presentation. Its franchise concept is built around a boutique or showroom format rather than mass-market perfumery, giving partners the opportunity to offer a complete range of products in an environment centred on the brand experience.

BY VELCHEVA has already established an international presence in more than 40 countries through a combination of boutiques, points of sale, representatives and business partners, providing a strong foundation for the further development of its franchise network. The company is now using its franchise programme to strengthen its presence in existing markets and enter new territories.

Investment and franchise entry

Entrepreneurs interested in becoming a BY VELCHEVA franchise partner can contact the company directly and submit information about their proposed location and business plans. The company looks for partners who operate professionally, maintain sound financial discipline and are prepared to protect the reputation and positioning of the brand. Each potential location is evaluated individually before cooperation is agreed.

One of the most distinctive aspects of the BY VELCHEVA model is its financial structure. The company states that there is no franchise entry fee and no royalty payments. Instead, the principal initial financial commitment is the purchase of the full product range, with an initial order starting at approximately EUR 20,000–25,000. Franchisees must additionally finance costs such as premises, interior fit-out, furniture and staff, with the total investment depending on the location and chosen format.

The company also applies a unified pricing policy. Franchisees may not sell products below the prices listed on the official website, while promotional activities such as gifts with purchases require prior agreement. Further product orders can be placed in relatively small quantities, allowing partners to replenish their best-selling products according to local demand.

Support and growth potential

BY VELCHEVA provides partners with product training, detailed product information and access to professional photography and video materials for marketing and social media. The company also supports new boutique openings through its own social media channels, while founder Yulia Velcheva-Lutak participates in selected openings to help generate initial visibility.

The company estimates a three-to-six-month break-even period and annual profitability of approximately 25–50%, with potential returns of up to 100% under particularly strong management and active customer development. These figures are company estimates rather than guaranteed results, and actual performance will depend on location, sales, operating costs, customer retention and the effectiveness of the franchisee's management.

Franchisees are responsible for managing their boutiques, maintaining the complete product assortment, developing customer relationships, conducting cross-selling, providing a high standard of service and following the brand's pricing and operational requirements. They must also manage local staff and finances and ensure that the business complies with the laws and regulations of the country in which it operates.

Looking ahead, BY VELCHEVA is positioning its franchise programme for international development. The company states that the concept can be introduced in any market with sufficient demand and is considering territorial exclusivity where a partner presents a clear development strategy and appropriate purchase commitment. With production based in Valencia and an international distribution model, the company aims to build a flexible global network while expanding its presence in the niche fragrance market.