Fit and go

Fit and Go is an Italian-based fitness franchise specializing in time-efficient, technology-enhanced workouts. Its model is centered on 20-minute training sessions using EMS (electrical muscle stimulation), combined with other wellness technologies such as VacuFit, Cryotherapy, Infrared therapy, and FitRoll massages. The brand targets busy urban professionals seeking results-driven fitness experiences. Unlike traditional gyms, Fit and Go studios are small-scale and require less floor space and fewer staff, offering a leaner and more scalable business model.

What sets Fit and Go apart is its focus on innovation and rapid implementation. It provides both full-sized studios of around 80–100 m² and a compact “corner format” of 15–20 m² that can be integrated into existing wellness or fitness facilities. This flexibility allows franchisees to choose the investment model that best fits their location and business goals.

Geographic reach and growth strategy

Fit and Go began its franchise expansion in 2017 and has since developed a robust presence in Italy with approximately 130 operational studios. The franchise is actively exploring new markets across Europe and beyond. While no studios have yet been launched in Poland, the company has expressed interest in continued international expansion. The model’s compact footprint and minimal staffing requirements make it particularly well-suited to dense urban areas, which could support future growth in cities like Warsaw, Kraków, or Wrocław.

Franchise setup and investment

Becoming a Fit and Go franchisee involves several key steps. First, applicants must secure a location that meets the minimum requirements in terms of space and visibility, preferably in an area with a population of at least 20,000 people. The company assists with evaluating potential locations and provides guidance on local demographics and site suitability.

The initial investment varies depending on the chosen format. For a full-sized studio, the estimated startup cost ranges from €35,000 to €50,000. For the corner version, which fits into an existing wellness business, the investment can start at approximately €19,900. Notably, Fit and Go does not charge an upfront franchise or entry fee, making the model more accessible than many competitors. The franchise model is royalty-free, which means franchisees do not owe a percentage of revenue on an ongoing basis. However, ongoing costs include rent, equipment maintenance, staff salaries, and utilities.

Franchisees are not required to have prior experience in fitness, but general business acumen, local market knowledge, and people management skills are highly valued. Owners are expected to oversee business operations, recruit and manage qualified trainers, ensure customer satisfaction, and execute local marketing initiatives. Fit and Go provides centralized management software and marketing tools to assist in this process.

Support, profitability, and future plans

Franchisees receive extensive support from Fit and Go’s central team. This includes assistance with interior design, equipment installation, branding materials, training of personnel, and access to proprietary software systems. New owners are guided through a launch program that includes legal and bureaucratic advice, staff training, and commercial strategy.

Revenue expectations vary by location and studio format, but existing Fit and Go centers in Italy report monthly revenues averaging €20,000, with potential to exceed €50,000 during peak periods. The company states that return on investment is typically achieved within 12 to 18 months, depending on market conditions and management efficiency.

Looking ahead, Fit and Go aims to continue growing its European presence and is open to expanding into the Polish market. While no formal plans for Poland have been confirmed, the brand's structure and support systems make it an adaptable solution for entrepreneurs in new territories.