Esencial Pool Franchise

Esencial Pool is a Spanish company specializing in the design, renovation, and construction of residential swimming pools using a patented “no-pipe” system. This innovative construction approach eliminates traditional plumbing, reducing maintenance complexity and increasing long-term reliability. The company's business model is designed for scalability, requiring no physical retail space, no stockroom, and no in-house construction team.

Franchisees act as independent commercial agents rather than operators of full-service locations. This lean model makes it possible to enter the pool market with minimal overhead. Esencial Pool’s proposition appeals to professionals looking to manage client relationships and sales without engaging directly in physical construction work.

Franchise availability and geographic reach

Esencial Pool began its operations in Spain, with its headquarters in Madrid and multiple franchise partners across the country. Since 2022, the company has started expanding into Portugal and France, opening opportunities for international partners to operate under its brand. While there is currently no official presence in Poland, the company has indicated ongoing interest in expanding to additional European markets, particularly those with seasonal or year-round demand for residential pools.

Prospective franchisees outside Spain are encouraged to reach out directly via the company’s official website to explore potential partnerships in their region.

How to join and what it costs

Becoming a franchisee of Esencial Pool requires a total initial investment of €10,000 plus VAT. This includes the entry fee (canon de entrada) that grants access to the brand, business tools, and training. There is no royalty fee based on revenue, which sets this model apart from most traditional franchises. Instead, franchisees pay a flat monthly marketing fee of €150, which covers brand-level advertising, lead generation, and CRM access.

There are no requirements to open a store, warehouse, or hire staff. Franchisees can operate remotely, either from home or in the field, using tools provided by Esencial Pool’s central office. All construction work and materials are supplied and managed by the central team, allowing the franchisee to focus entirely on sales and client service.

The application process begins with an inquiry via the Esencial Pool website. Selected candidates are invited for an interview and then undergo onboarding training, during which they learn about the technology, customer journey, pricing structures, and the CRM system. No prior experience in construction or pools is required, although strong communication skills, commercial drive, and organizational ability are essential.

Day-to-day role and revenue potential

Franchisees operate as local commercial delegates. Their main responsibilities include responding to qualified leads (provided centrally), meeting with clients, explaining product options, issuing quotations, and closing deals. They coordinate directly with Esencial Pool’s technical department to schedule and manage pool construction or renovation services. This model allows franchisees to avoid cold-calling, as they receive pre-qualified prospects each month.

Revenue potential depends on regional demand, sales performance, and personal initiative. While Esencial Pool does not disclose formal income projections, existing franchisees have reported sustainable, profitable operations driven by a fixed-cost model and high-margin services. The absence of royalty fees allows for greater net income from each project. According to internal testimonials, new franchisees can expect to reach break-even within the first season of operation, particularly in warm-weather regions.

Support, skills, and future growth

Esencial Pool provides full support to new franchisees, including initial training, marketing materials, access to CRM and sales tools, and logistical coordination. A dedicated franchise manager assists each partner during the start-up phase, while ongoing mentoring is offered to support business growth.

Although technical knowledge is not a prerequisite, franchisees must be comfortable managing customer expectations, handling quotes, and overseeing project timelines. Ideal candidates are self-motivated professionals with commercial experience or entrepreneurial spirit.

The company is actively pursuing expansion in Western and Southern Europe. While there are currently no confirmed plans for Poland, the management team has indicated interest in entering the Central European market should demand and franchisee availability align.