Invest in youth

MUST’er academy is a franchise focused on personal development and entrepreneurial education for children and teenagers between the ages of 9 and 17. The program is designed to support the development of self-awareness, communication, confidence, and leadership skills. It is implemented through structured sessions delivered by experienced professionals in their respective fields. The concept integrates multiple areas of practice and follows a methodology aimed at achieving measurable developmental outcomes.

Market presence and expansion plans

Currently, MUST’er academy operates in Lithuania, with established locations in Vilnius and Kaunas. In 2025, the brand is expanding internationally with a new unit opening in Tenerife. The company is actively seeking new partners for further expansion within Europe.

Franchise onboarding process

The process of joining the MUST’er academy network begins with an introductory conversation during which the brand and the potential franchisee exchange key information. This is followed by a formal presentation of the franchise model. Once both sides agree on the direction and scope of cooperation, they proceed to align the business plan. After reaching a mutual understanding, the parties sign a franchise agreement and initiate the preparatory phase leading up to the launch. The franchisor provides full operational support at every stage of the process.

Financial requirements and fees

The initial investment required to open a MUST’er academy unit starts at approximately €10,000. This amount may vary depending on the location, size of the premises, and the local market. Franchisees are also subject to a monthly royalty fee amounting to 15% of turnover. In addition, there are marketing-related costs that contribute to the development and promotion of the overall brand.

Training and ongoing support

Prior to the launch, franchisees receive both theoretical and practical training. This includes guidance on operational procedures, curriculum delivery, and business management. After the opening, the franchisor offers ongoing support in the form of consultations, updated methodological materials, and regular access to internal resources.

Return on investment

The financial results of a franchise unit depend on the operational model chosen by the franchisee. Units managed directly by the owner who also delivers sessions may achieve a higher margin. In cases where work is delegated to staff, profitability is directly related to the number of enrolled students and the efficiency of operations. The estimated return on investment ranges from two to five years, depending on location and the scale of activity.

Franchisee profile

The ideal franchise candidate demonstrates strong communication skills, initiative, and a willingness to engage in work with young people. Professional experience in education, services, or business is considered an advantage, although not a requirement. More important is the ability to implement the brand’s standards and maintain consistent quality. To ensure consistent standards across all locations, MUST’er academy provides franchisees with an operational manual and access to centralized training programs. The brand also conducts regular quality audits and maintains continuous communication with its network to monitor implementation and gather feedback.

Marketing and promotional support

The franchisor supports franchisees by delivering marketing content for social media, promotional campaign templates, educational event formats, and guidance for local outreach. These materials are intended to ensure brand consistency while allowing adaptation to the local context. New franchise units should be situated in areas accessible to families with school-aged children. The layout and design of the premises must reflect the brand’s visual identity. These elements are assessed and discussed during the planning phase to ensure alignment with the overall concept.