Luxury furniture franchise

Investment requirements

To establish a Divani & Sofa franchise, an initial investment of $150,000 to $250,000 is required. This includes the cost of goods, furnishings, and showroom decor. A one-time franchise fee of $35,000 grants franchisees access to the brand, its catalogs, store design support, and training programs.

Showrooms must have a minimum size of 450-500 sqm, complemented by a 1,000 sqm storage facility for inventory. Additional costs include showroom rental, utilities, staff salaries, local marketing efforts, and expenses related to the opening event.

Divani & Sofa does not charge royalties, which differentiates it from some competitors. The business model projects a payback period of 12 to 15 months, with an average monthly turnover of $150,000 to $300,000, depending on location and market conditions.

Becoming a franchisee

The application process begins with submitting an eligibility form to Divani & Sofa. This includes providing details about professional experience, financial capacity, and interest in the business. Shortlisted applicants participate in discussions to understand the business model and operational requirements.

Once approved, franchisees collaborate with the brand to identify a suitable showroom location. Priority is given to urban centers or regions with demand for high-end furniture. Store layout and design are managed in partnership with the franchisor to maintain brand consistency.

Before opening, franchisees undergo training in sales, operations, and customer engagement. The brand provides ongoing support to ensure compliance with operational standards.

Franchisee support

Divani & Sofa offers a comprehensive support system to its franchisees. This includes operational manuals, marketing resources, and permanent consultancy services. Inventory management is streamlined through direct access to the brand’s supply chain, reducing logistical challenges.

Marketing efforts are coordinated at both local and international levels. Franchisees are provided with promotional materials and guidance on campaigns to attract and retain customers.

Market presence and opportunity

Divani & Sofa franchises are positioned in regions with established or growing demand for premium furniture. The model is designed to cater to markets where high-quality design and functionality are priorities for consumers. Exclusive franchise territories are offered, ensuring no competition from other franchisees within the same market.

The Divani & Sofa franchise requires significant financial commitment and operational planning. Franchisees are expected to manage large-scale showrooms and maintain brand standards. Success in this business depends on effective marketing, customer engagement, and adherence to operational guidelines provided by the franchisor.