Healthy salad franchise

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Eat Salad is a French fast-casual franchise specializing in customizable salads, bowls, and wraps. The concept was founded in 2013 by the Morali brothers in Bordeaux, France, and has since expanded across Europe. With a focus on providing fresh ingredients and catering to various dietary preferences, Eat Salad has positioned itself within the growing market for healthier fast-food options.

Business model 

Eat Salad operates as a fast-casual restaurant, allowing customers to build their meals from a selection of vegetables, proteins, and dressings. The menu includes options for different dietary needs, including vegetarian, vegan, and gluten-free choices. The business model emphasizes a streamlined operation, designed to minimize food waste and maximize customer throughput.

Expansion and presence

Since its launch, Eat Salad has grown to include more than 60 locations across France and has begun international expansion. The brand has opened outlets in Spain and Belgium, with plans to enter additional European markets. The company's growth is attributed to increasing consumer demand for healthier meal options in the fast-food sector.

Financial requirements

Prospective franchisees interested in opening an Eat Salad location are required to pay an initial franchise fee of approximately €30,000. The total investment needed to establish a restaurant ranges from €200,000 to €350,000, depending on factors such as location and restaurant size.

Franchisees receive support from the Eat Salad headquarters, which includes assistance with site selection, restaurant design, staff training, and ongoing marketing efforts. The company also manages the supply chain to ensure consistent access to fresh ingredients at competitive prices.

Steps to open a franchise

The process to become an Eat Salad franchisee starts with submitting an application, detailing the candidate’s background and financial capacity. If the application is approved, an initial meeting is scheduled to discuss the business model and mutual expectations.

Following the signing of the franchise agreement, the franchisee collaborates with Eat Salad’s team to identify a suitable location for the restaurant. The subsequent steps include the design and construction of the outlet according to brand standards, followed by training for the franchisee and their staff to ensure operational readiness.

Eat Salad continues to expand its presence in Europe, offering a franchise model centered around the growing demand for healthier fast-casual dining options. With financial requirements that are competitive within the industry, and a structured support system from the franchisor, Eat Salad presents a viable opportunity for individuals interested in entering the fast-casual restaurant market.

Author

Agnieszka Bąbik

Journalist