Eye for art

IRIS Galerie is an innovative art concept that originated in France in 2020. This venture specializes in creating high-resolution, artistic photographs of the human iris, which are then magnified and printed as extraordinary pieces of art. The process captures the intricate and stunning details of the iris, transforming them into visually captivating and personalized artworks. Clients can choose from a variety of formats and finishes to immortalize the beauty of their eyes, making it a memorable and personal artistic experience. The appeal of IRIS Galerie has rapidly grown, and it now operates over 50 galleries. These are primarily located in European countries such as France, Italy, Spain, Portugal, Belgium, the Netherlands, Germany, and the United Kingdom, with plans for expansion into the North American market in the near future​.

Becoming a franchisee

To become an IRIS Galerie franchisee, candidates need to meet several essential requirements. Prospective franchisees should have an entrepreneurial mindset, experience in sales management, a passion for art and photography, and a strong customer service orientation. This combination ensures that they can effectively run the business and maintain the brand's high standards. Franchisees must also be prepared to quickly and efficiently implement and develop the innovative IRIS Galerie concept within their designated territory. This involves understanding the unique artistic and technical aspects of the business as well as the market dynamics of their specific location​.

As the franchisor says - the financial requirements for opening an IRIS Galerie franchise include an initial investment that ranges from €65,000 to €90,000 in Europe. For those looking to establish a franchise in North America, the investment required ranges from $113,000 to $395,000. Additionally, for multi-unit franchising, franchisees should have liquid assets amounting to €150,000 to €250,000. These financial prerequisites ensure that franchisees are well-prepared to support the business financially during its initial stages and beyond​.

Benefits and potential earnings

IRIS Galerie offers numerous benefits to its franchisees. Recognized as a premium brand, IRIS Galerie provides interesting and technologically advanced product that stands out in the art and photography market. The setup process for opening a gallery is straightforward and involves relatively low costs, making it an accessible business opportunity for many entrepreneurs. The franchisor provides comprehensive support at every stage of the business, from the grand opening to day-to-day operations. This support includes extensive training, marketing assistance, and ongoing business guidance to ensure the franchisee's success​.

Marketing support is a significant advantage of joining IRIS Galerie. Franchisees benefit from the franchisor's robust marketing efforts, which include advertising, search engine optimization (SEO), targeted marketing campaigns, and the development of a sophisticated e-commerce website. These efforts help attract a steady flow of customers and enhance the overall visibility of the brand​ - said franchisor.