A franchise in real estate is real added value

How did WGN end up on the international market? 

WGN has been on the Polish market since 1991. But we turned our attention to developing our brand internationally by the late 1990s. We started to market our best properties during major conferences such as Nepix In Copenhagen, Meeting Point in Barcelona, Expo Real in Munich and Mipim in Cannes. In 2007 we began a strategic partnership with the American Realty Executives International (REI) which enabled us to handle transatlantic transactions. We currently have 3 franchised outlets in Spain who have over 250 properties on their books and our Marbella Premium specializes in the sale of properties worth several million Euros. According to Google Analytics one in eight of our portal’s users come from the international market and we have property on offer from dozens of countries. 

What is your strategy for growing the franchise?

The WGN strategy is straightforward. It is based around the objective  of being the largest player on the property market, not only in Poland. The wider our reach the better it is for our clients as they can benefit from all the synergies international expansion brings. 

What do you feel makes you stand out from others on the real estate market?

On the Polish market our professionalism and 32 years of experience makes us stand out. We have half a million satisfied customers behind us. Our brand is well known on the real estate market. We are an absolute leader of the Premium and commercial property markets.

But what does that mean for your potential franchisee?

We are able to offer our partners a lucrative model for doing business in which 100% of the profit they make stays in their pockets. Seven of our WGN outlets are now in the hands of the next generation. This shows that the WGN franchise is a stable and profitable venture. If our cooperation ends we do not insist on any periods in which competition is excluded. OUr partners are allowed to keep their client database. Moreover, during the franchise we impose no territorial limitations on the world of any individual outlet. 

What doe potential franchisees ask you the most when mulling on joining you?

Profitability is a critical factor. They want to know about profit and cost forecasts. They are certainly interested in the level of franchise fees and the fact they can keep the profit from their own transactions. They are also interested in the training offer. We sleep easily with regard to the quality of our training. The best of those who have been through achieve great results.  

In your experience what are the most important factors in determining the success of the franchise outlet?

The WGN know-how gives them the edge. We are the most experienced real estate franchise in Poland. We are the only such operation that has well over 10,000 transactions each year and several tens of thousands of satisfied clients. In our 32 year history we have realized over a quarter of a million transactions. If a franchisee is prepared to learn from that experience they cannot fail. 

What is the added value of being a part of a real estate franchise?

Outlets who are part of the WGN group can take advantage of joint transactions. They are a part of a global and well known brand which gives them the edge in acquiring orders, especially for premium and investment properties. Professionalism and client confidence makes financial success more likely.