Burger King's master deal for Poland

Food at your fingertips / All new Burger King restaurants will feature digital ordering screens, mobile ordering, table service and delivery.
The new master franchise deal will see the development of 200 new state-of-the-art stores.

Fast food giant Burger King yesterday signed a new master franchise and development agreement with private investment firm McWin in Poland.

McWin will now manage all existing Burger King franchises and start operating 20 stores as a result following the acquisition of BK SEE Poland.

The announcement also comes with plans to open 200 new restaurants across the country.

David Shear, President of Burger King International Markets was excited to share the big new from Poland.

“We know that guests here love our world-famous flame-grilled flavour and experience our brand their way through personalized digital innovation,” said Mr Shear.  

“We see this project as an important part of a larger plan to expand in Central and Eastern Europe that will allow us to bring our iconic brand featuring our great-tasting food to more guests than ever before,” he said.

All new Burger King restaurants will be fitted out with digital ordering screens and will offer a range of guest services such as, mobile ordering and modern delivery services.

Henry McGovern, founding partner at McWin, said he’s incredibly proud to be expanding the brand across Poland.

“This is the first investment of our €525 million McWin Restaurant Fund, which we closed a few weeks ago.

“We will be putting special emphasis on improving the brand’s digitalisation and sustainability efforts in Poland,” he said.

Burger King is globally owned by Restaurants Brands International (RBI) which currently operates more than 19,000 stores worldwide.  

This announcement comes after the American brand announced plans to open 200 new restaurants across the UK.

Developmental experience / McWin is a private investment firm specialising in the foodservice and food technology sectors.

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