20 years of growth and global expansion

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In this article you will learn

• Scale of Next Reality’s franchise network and its business results in 2025.

• Franchise offer details for partners, including support, training and daily operations.

• Locations where the brand operates and new foreign markets under development.

• Expansion strategy and growth directions planned for the coming years.

Next Reality is a Czech real estate network specializing in residential and investment property brokerage, combined with financial advisory services. What makes the franchise unique is its integrated model: alongside classic real estate intermediation, franchisees can offer investment property acquisition, cooperation with developers, tenant sourcing, and full financial and technical property management. The brand also stands out thanks to its proprietary education system, which standardizes broker onboarding and service quality across all offices.

Franchise network and international presence

After two decades on the market, Next Reality operates a network of over 60 franchise offices, primarily across the Czech Republic. In 2025 alone, the company added nine new franchise partners and renewed cooperation with all existing ones for another five years. Internationally, the brand has entered a new phase of development, opening an office in Dubai and expanding activities in Spain, Oman and Cyprus, with further attractive locations planned.

Becoming a franchisee and required investment

Next Reality welcomes both experienced real estate professionals and entrepreneurs from other industries. The key requirement is strong leadership ambition and the willingness to build a local market position. To join the network, franchisees should expect an initial investment typically starting from around EUR 20,000–30,000, covering the franchise fee, office setup and initial marketing. Ongoing fees include a monthly franchise royalty and contributions to marketing and system support, usually calculated as a percentage of turnover.

Support, revenue potential and future plans

New franchisees receive comprehensive support from day one, including access to the company’s in-house education program, structured onboarding for brokers, leadership development for office owners and business opportunities generated through partnerships, such as cooperation with the Partners financial group. With network turnover expected to exceed CZK 400 million in 2025 (a 25% year-on-year increase), franchisees benefit from strong revenue potential driven by commissions from transactions, investment projects and advisory services. Franchisees are responsible for managing their local office, recruiting and leading brokers, maintaining service quality and developing their local market. Looking ahead, Next Reality plans to further strengthen its international expansion and broaden its offer of global investment properties, positioning the brand for continued growth in the coming years.

Main conclusions

• Next Reality enters its 20th year with record performance, expecting turnover to exceed CZK 400 million in 2025, representing 25% year-on-year growth.

• The franchise model proves stable and attractive, with 60+ offices, 9 new franchisees added in one year, and 100% contract renewals for the next five years.

• Investment-focused services and financial advisory significantly strengthen the competitive position of the brand in a crowded real estate market.

• International expansion, including Dubai, Spain, Oman and Cyprus, marks a strategic shift from domestic growth to global presence.

• Strong emphasis on education and leadership development increases operational consistency and long-term franchisee success.

Author

Marian Bomba

Journalist