Unlocking human potential through neurofeedback

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In this article you will learn

• How Verbatoria analyzes abilities using brain-based technology instead of questionnaires,

• What makes neurofeedback testing more objective than traditional talent assessments,

• Who can benefit from this solution, including children, teenagers, and working adults,

• How Verbatoria is expanding across European markets, with a focus on Poland,

• Why the lifetime franchise license is attractive for long-term business growth.

Verbatoria brings to the market a truly unique concept, combining advanced neurofeedback methodology with proprietary technology — a solution that currently has no direct competition.

Unlike traditional assessments, Verbatoria does not rely on self-reported answers, which are often shaped by expectations, social pressure, or discomfort. Instead, it measures real-time brain activity, providing objective insights into an individual’s natural abilities and potential.

Bringing Verbatoria to the Region

The first Verbatoria center in the region — dedicated to neurometric testing, talent coefficient assessment, and career guidance — opened in Sarajevo in April 2021.

“Our goal was to help children and parents and to send a powerful message — don’t let a little Einstein go unnoticed,”says Kenan Begić, co-owner of SolutionLAB, the company leading the development of Verbatoria in this part of Europe.

Who Is Verbatoria Designed For?

While most Verbatoria clients are children and teenagers, the system is equally valuable for adults, especially professionals who want to:

• gain deeper insight into their strengths,
• identify the right role within an organization,
• align their talents with a company’s “DNA”.

According to Begić, Verbatoria empowers people to make smarter career and life decisions based on objective, data-driven analysis.

What Makes Verbatoria Truly Unique?

Verbatoria stands out by measuring pure cognitive processes through neurofeedback, directly at their source — before any conscious answers or opinions are formed.

This ability to access thinking patterns at their origin is a defining advantage that sets Verbatoria apart from all other talent and potential assessment tools on the market.

Expanding Across Europe – Poland Joins the Verbatoria Map

Verbatoria continues to strengthen its presence across Europe by welcoming new partners.

“We are proud to see Verbatoria growing with strong partners across the continent. One of the latest additions to our map is Poland, a major European market. We wish our Polish partners every success in the year ahead,”
 

Strong Momentum at the Frankfurt Franchise Expo

The growing demand for Verbatoria’s concept was clearly demonstrated at the end of 2024, when the brand made a highly visible appearance at the Frankfurt Franchise Expo 2024.

“At the invitation of the German Franchise Association, we showcased Verbatoria’s technology and methodology in Frankfurt from November 7 to 9. The response from the market exceeded our expectations,”
Begić explains.

The Verbatoria stand attracted visitors not only from Germany, but also from across Europe, including Estonia, Finland, Romania, France, and beyond.

“Several potential partners have already expressed strong interest in opening Verbatoria centers in Germany, and we look forward to entering this important market in the near future.”

At the expo, Verbatoria was described as:

‘The new wave to come’ — reflecting the growing role of neurofeedback and Verbatoria’s proprietary technology in shaping the future of talent assessment.

An Attractive Franchise Model with a Lifetime License

For entrepreneurs, Verbatoria offers a compelling franchise opportunity:

• low initial investment,
• manageable monthly operating costs,
• a one-time license fee.

Unlike many franchise systems, Verbatoria’s license does not require renewal after a set number of years.

The license is granted for life.

This makes Verbatoria an ideal choice for those seeking an innovative, scalable, and long-term profitable business in the rapidly growing field of human potential and neuroscience.

Main conclusions

• Verbatoria uses brain activity measurement instead of surveys, increasing the objectivity of talent analysis.

• The first regional Verbatoria center started operations in Sarajevo in 2021, marking the beginning of expansion in Europe.

• The solution is applied to both education and professional career development.

• The brand is actively expanding across Europe, with Poland joining the network as a strategic market.

• High market interest was confirmed during the Frankfurt Franchise Expo 2024, attracting partners from multiple European countries.

• The franchise model is based on a one-time, lifetime license, reducing long-term operating risk for entrepreneurs.

Key figures from the article:

• 2021 – Year the first Verbatoria center in the region was launched.

• 1 – First Verbatoria location opened in Sarajevo as a regional starting point.

• 2024 – Year of Verbatoria’s presentation at the Frankfurt Franchise Expo.

• 3 days – Duration of the Frankfurt Franchise Expo (November 7–9).

• 5+ European countries – Markets represented by visitors interested in the Verbatoria concept.

• Lifetime license – One-time franchise license with no renewal requirement.

• Low initial investment – Entry barrier designed for small and medium-sized entrepreneurs.

• Poland – One of the newest European markets joining the Verbatoria network.

Author

Marian Bomba

Journalist