Maxi Zoo franchise system

Fressnapf is Europe’s largest pet supplies retailer, with a network that exceeds 1,800 stores across more than ten countries. In markets outside of Germany, the company operates under the Maxi Zoo brand, although the concept and operations remain consistent. The franchise system is most developed in Germany, where more than 750 of the stores are operated by independent franchisees. In 2023, the Fressnapf Group reported revenues surpassing 4 billion euros, reflecting its dominant position in the pet retail segment.

The company operates a hybrid model that includes both corporate-owned and franchise-run outlets. Franchisees are granted the right to operate under the Fressnapf brand, benefiting from centralized supply chain logistics, national marketing campaigns, product assortment strategies, IT systems, and retail training. Although the stores are run independently, all operational aspects follow strict standards to ensure consistency and brand integrity across the network.

Becoming a franchisee

To join the Fressnapf franchise network, potential partners must demonstrate both financial readiness and a commitment to hands-on retail management. The total investment required to open a Fressnapf store typically ranges from approximately 250,000 to 350,000 euros. This amount covers expenses such as interior fittings, initial stock, store equipment, and setup costs. Candidates must also provide their own capital in the amount of at least 50,000 to 70,000 euros, which is considered a minimum equity contribution.

In addition to startup costs, new franchisees are required to pay a one-time franchise entry fee. This fee usually amounts to between 15,000 and 20,000 euros, depending on the size and location of the store. Once operational, franchisees are obligated to pay ongoing fees to the franchisor. These include monthly service and royalty fees, which are typically calculated as a percentage of net sales, ranging from 1.5% to 3%. Franchisees also contribute to national marketing and advertising campaigns through an additional fee, usually around 1% of their revenue.

The franchise application process begins with an initial meeting and evaluation by Fressnapf’s franchise management team. If the candidate meets the financial and managerial criteria, the process proceeds with a review of the business plan and an assessment of location opportunities. Once approved, the franchisee signs the agreement and undergoes a structured onboarding and training program. Fressnapf actively supports the process of store setup, location analysis, and launch preparation to ensure that the franchisee enters the market with the best possible conditions.

Franchisee support and revenue potential

Fressnapf offers extensive support to its franchise partners throughout every stage of their business development. Franchisees receive detailed training in retail operations, product knowledge, customer service, and the use of internal systems. A dedicated field team assists with store performance monitoring, marketing execution, and local market strategies. In addition, franchisees benefit from access to Fressnapf’s centralized purchasing and logistics system, which ensures efficient restocking and favorable purchasing conditions that would be difficult to achieve independently.

Revenue potential varies based on location, store size, and local demand. However, Fressnapf franchisees generally operate in a growing market, supported by rising consumer spending on pets and increasing demand for high-quality pet products and services. While specific earnings figures are not publicly disclosed, the company positions its franchise model as a profitable opportunity, assuming strong local management and adherence to the brand’s operating standards. Fressnapf’s franchise concept is designed for long-term cooperation, and the company emphasizes partnership, scalability, and mutual success as core elements of the relationship with its franchisees.