Invest in education

more photos

1/2

Lala English is an educational franchise concept founded in Ukraine, specializing in English language education for children and teenagers aged 1 to 16. The brand positions itself within the premium private education market, offering a proprietary teaching methodology focused on practical communication skills through interactive, real-life scenario-based lessons, without reliance on traditional textbooks.

The total initial investment required to open a Lala English school ranges from $35,000 to $50,000. This investment covers the full setup of the learning center, including interior fit-out, equipment, and initial business activities. A one-time franchise fee of $15,000 is payable upon signing the franchise agreement. In addition to the initial costs, franchisees are subject to a royalty fee of 15% of monthly revenues and a fixed monthly marketing fee of $500. The franchisor provides financial planning assistance through detailed budget templates, financial forecasts, and investment breakdowns, allowing potential partners to assess profitability projections and operational costs before committing to the business.

Comprehensive franchisee support

Lala English offers a highly structured and supportive franchising environment. New franchisees benefit from a complete training program covering both operational management and the application of the Lala English teaching method. All franchise partners receive exclusive access to the brand’s proprietary curriculum, lesson plans, and educational resources, ensuring teaching quality and program consistency across the network.

Franchisees also receive assistance with site selection and location approval to ensure their school meets operational and brand standards. Operational manuals and marketing resources are provided from the outset, guiding partners through local promotion, customer acquisition, and school management processes. Each franchisee is assigned a dedicated franchise development manager, offering regular mentoring and business support throughout the contract period. A key feature of the Lala English model is the provision of exclusive territorial rights. This ensures that no other Lala English schools can operate within the designated area, allowing each franchisee to build a strong local market position without intra-network competition.

The process to launch

The process of opening a Lala English school follows a clearly defined structure. It begins with a qualification process, after which the franchise agreement is signed. Once the agreement is in place, the franchisee proceeds to secure and finalize a location, which must receive approval from the franchisor to confirm its suitability for educational operations. Following this, the franchisee completes the interior design and equipment installation in accordance with brand guidelines. Recruitment and training of teaching and administrative staff are coordinated with support from the franchisor, ensuring that every new school maintains a consistent standard of service and educational delivery. Before the official launch, franchisees implement local marketing campaigns based on a strategy developed in cooperation with the franchisor’s marketing team. The final step is the official opening event, marking the school’s entry into the local education market. This carefully planned process reduces operational risks and gives new partners a clear roadmap from signing to opening.

Lala English is actively seeking to expand its presence across Europe, with a particular focus on entering new markets such as Poland. The franchisor is looking for prospective franchise owners who are interested in running a private teaching business and making a positive impact on the lives of students and the community. This expansion strategy is part of Lala English's mission to provide innovative language education to children and teenagers throughout Europe.

Author

Robert Zielinski

Journalist