Franchise with Bebe 9

Bebe 9 is a French retail network operating in the childcare and maternity products segment. Established over 50 years ago, the brand has developed a strong presence in France, with more than 300 stores, including both integrated and franchised outlets. The product offering includes baby furniture, strollers, car seats, maternity clothing, feeding accessories, hygiene products and toys. The company works with recognised brands such as Chicco, Bébé Confort and Jané, as well as private label lines.

Bebe 9 is part of the New Baby Group, which supports franchisees with centralised logistics, collective purchasing, and a comprehensive omnichannel strategy. The network is targeting continued development both in France and selected international markets, seeking partners interested in entering the baby retail business.

Investment and entry requirements

To join the Bebe 9 franchise, prospective partners must secure an initial investment starting from approximately EUR 250,000. This figure includes store fit-out, stock purchase, signage, and initial marketing expenses. Franchisees must also contribute a one-time entry fee of around EUR 15,000. The royalty fee is typically based on turnover and negotiated individually, but generally ranges between 2% and 3%.

The recommended sales area for a Bebe 9 store is between 600 and 1000 square metres, typically located in retail parks or near other commercial centres. Franchisees are expected to manage day-to-day store operations, oversee local staff, and maintain the brand’s merchandising standards. Experience in retail or management is preferred but not mandatory.

Franchisee obligations

Franchisees are responsible for running the store in accordance with the network’s operational procedures. This includes managing product orders through the central system, maintaining stock levels, ensuring correct pricing, and applying marketing materials locally. Franchisees also coordinate local advertising initiatives, collaborate with suppliers on events or product launches, and track performance metrics in coordination with Bebe 9's central office.

Training is provided prior to store opening and includes both practical and theoretical elements covering merchandising, customer service, IT systems, and store management. After opening, ongoing support is available through regional advisors and the head office.

What the franchisor provides

The franchisor offers a structured support system, including access to a central purchasing platform that allows franchisees to benefit from bulk-negotiated prices. Bebe 9 provides assistance in selecting store locations, negotiating leases, and supervising the layout and design phase. The franchise also ensures logistics integration with the central warehouse, which enables consolidated deliveries and stock optimisation.

In addition to physical retail operations, Bebe 9 supports digital sales through its national website. Orders placed online can be fulfilled either via central warehouses or through local stores, creating a multichannel sales approach that benefits franchisees.

Franchisees receive access to national marketing campaigns, seasonal promotional calendars, and digital content packs. Regular meetings and workshops are organised to share performance updates, product trends, and new retail tools.

Geographic focus

Bebe 9’s primary network remains in France, but the brand has also launched development initiatives in overseas territories and selected European countries. Expansion targets include Belgium, Luxembourg, and French-speaking regions in Switzerland. For international franchisees, Bebe 9 adjusts the support system to local market regulations and consumer habits.

Outlook and operations

Joining Bebe 9 offers entry into the baby and maternity retail sector through an established network. Franchisees must be prepared for a mid-level capital investment and hands-on management. The support system includes operational tools, marketing, training, and logistics, enabling entrepreneurs to enter a regulated but consistent retail model in a sector with recurring demand.