Byte by byte
As digitalization continues across all industries, demand for IT services, device repairs, and managed tech support is rising. Small and medium-sized businesses, educational institutions, and private consumers increasingly rely on outsourced computer services. Franchises offering computer repair, maintenance, cybersecurity, and IT consulting are becoming a practical solution. Brands like PC Clinic, Computer Troubleshooters, and Techy have already developed franchise networks in various European countries, with room for further expansion.
How to get started
Joining a computer services franchise generally requires basic business knowledge and an understanding of IT services, although extensive technical expertise is not always mandatory. Franchisees typically begin by submitting an application and participating in an initial interview or assessment. If approved, a franchise agreement is signed, usually for a period of five years with the possibility of renewal. Some networks, such as Computer Troubleshooters, offer exclusive territories and allow franchisees to work either from a retail unit or a home office setup.
Investment and setup costs
Initial investment varies depending on the brand and format. Techy, a US-based franchise entering European markets, estimates start-up costs between €30,000 and €70,000. This includes a one-time franchise fee (usually around €15,000), equipment, initial marketing, and training. PC Clinic, operating in countries like Portugal and Spain, offers a lower barrier to entry, with start-up packages beginning at €20,000. Ongoing royalties usually range from 5% to 7% of monthly revenue, and some brands apply additional marketing fees of up to 2%.
Franchisee responsibilities
Franchisees are responsible for operating local service centers or mobile tech support units. Daily tasks include customer service, diagnostics, repairs, software installations, and client consultations. Depending on the format, services may be offered to walk-in clients, through scheduled appointments, or via remote access. Recruitment and training of staff may be required as the business grows. Most brands also require adherence to specific operating procedures and quality standards to ensure brand consistency.
Support from the franchisor
Franchisors provide onboarding support, including technical and business training. This often covers areas such as sales, customer service, diagnostics, and software tools. Ongoing support includes access to marketing materials, centralised tech updates, supplier partnerships, and assistance with local promotions. Many brands, like Computer Troubleshooters, offer a dedicated online platform for franchisees to manage client interactions, bookings, and service histories.
Profitability and scalability
Revenue potential in the computer franchise sector depends on service scope, location, and local competition. A single service location can generate annual turnover ranging from €100,000 to €300,000, with profit margins between 15% and 25%. Franchises operating in business-to-business (B2B) environments often report more stable income streams due to recurring contracts. Franchisees with the ambition to scale can open multiple locations or expand service offerings to include cybersecurity, data recovery, and business IT consulting.
Computer service franchises in Europe provide a clear path for entrepreneurs to enter a growing and essential sector. With moderate investment, structured support, and high market demand, tech-savvy investors can build long-term value in a digitally driven economy.

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