Expanding Japanese dining

International expansion / The success of Japanos in Romania has paved the way for its international expansion, with franchise units now operating in Algeria and Malta.
Tuesday
2024-07-30
Discover how Japanos blends tradition with modern dining in their expanding franchise network.
 

Japanos is a dynamic and modern franchise that brings authentic Japanese cuisine to various markets, balancing traditional flavors with a contemporary and affordable twist. The brainchild of Kana Hashimoto, a Japanese Taste Master with over 20 years of culinary experience, Japanos was born out of her passion for Japanese food and culture. Hashimoto arrived in Romania at the age of 18 and envisioned creating a restaurant chain that offers customers an authentic taste of Japan while keeping it modern and hip. This dedication to authenticity and innovation has been at the heart of Japanos since its inception.

The concept and expansion

Japanos focuses on providing an exceptional dining experience both in-person and online. The brand's offerings include a wide variety of Japanese dishes such as sushi, ramen, and bento, which cater to diverse customer preferences. This approach has proven to be successful, leading to the establishment of four company-owned outlets and a main kitchen dedicated to delivery services. The success of Japanos in Romania has paved the way for its international expansion, with franchise units now operating in Algeria and Malta, boasting four and six outlets respectively. The brand is actively seeking master franchisees and area developers to further grow its presence, aiming to bring its unique blend of authentic and modern Japanese cuisine to more markets around the world.

Support and training for franchisees

Japanos provides comprehensive support to its franchisees, ensuring they have the necessary tools and knowledge to succeed. This support includes detailed plans for restaurant layout and space arrangement, visual identity elements, access to original recipes and specific manufacturing processes, and plans for kitchen arrangement with the required equipment and utensils. Additionally, franchisees receive initial and continuous training for staff, chefs, and management. This thorough training covers all aspects of running a Japanos restaurant, from food preparation and service standards to cleaning protocols and marketing strategies. The ongoing development and innovation of the Japanos system ensure that franchisees remain competitive and well-equipped to meet the demands of the market.

Financial requirements

The expected total investment for opening a Japanos franchise includes costs for setting up the main kitchen, acquiring restaurant equipment, launching marketing campaigns, and purchasing a refrigerated delivery vehicle. Specifically, the main kitchen setup is estimated at €50,000, restaurant equipment at €15,000, the opening marketing campaign at €5,000, and the refrigerated delivery vehicle at €15,000. These investments ensure that franchisees are fully equipped to deliver the high-quality dining experience that Japanos is known for, both in physical locations and through delivery services.

Japanos stands out in the competitive Japanese food sector by offering a unique blend of authentic cuisine and modern dining experiences. With strong support systems in place for franchisees and a growing international presence, Japanos presents an attractive opportunity for those interested in the food franchise industry. By maintaining high standards of quality and innovation, Japanos continues to capture the hearts of customers and expand its footprint globally. The brand's commitment to providing a true taste of Japan, combined with modern and affordable dining options, ensures its continued success and growth in the global market.


Support / Franchisees receive initial and continuous training for staff, chefs, and management.

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