A profitable venture in home furnishings
DIEGO, established in 1992, has evolved into a significant player in the home furnishings market, with a robust network of over 160 stores spread across Hungary, Romania, and Slovakia. Specializing in a broad array of products such as laminated and vinyl floors, rugs, carpets, curtains, wallpapers, and related accessories, DIEGO has positioned itself as a one-stop-shop for home decor and improvement needs.
What sets DIEGO apart?
In a competitive industry, DIEGO has managed to distinguish itself through several key factors. The franchise's extensive product range, coupled with its commitment to providing tailored solutions, ensures that customers can find everything they need to enhance their living spaces. Additionally, DIEGO's focus on customer service, including expert advice and additional services like hemming rugs and home delivery, adds value to the shopping experience.
DIEGO's strategic expansion has been centered around establishing a strong foothold in Central Europe. With a presence in Hungary, Romania, and Slovakia, the franchise is well-positioned to capitalize on the region's growth potential. The company's ongoing efforts to expand its network reflect its dedication to becoming a leading home furnishings provider in the region - said franchisor.
Embarking on the journey as a DIEGO
For entrepreneurs considering joining the DIEGO network, the process is facilitated by the franchise's flexible business models. These models cater to different store sizes and entrepreneurial budgets, making it accessible for a variety of investors. DIEGO's comprehensive support includes assistance with store location selection, design, staff training, and inventory setup, ensuring that new franchisees are equipped for success.
Financial investment
The financial requirements to become a DIEGO franchisee are structured to accommodate different partnership levels. With an investment range of EUR 20,000 to EUR 120,000, and the franchise owner typically contributing 50%, the entry barrier is set to encourage diverse participation. The franchise entry fee is modest, at a maximum of EUR 1,000, and the ongoing royalty fee is set at 1.5% of the net acquisition value. Marketing support is also provided, with an expected spend of 2% of the gross turnover. Comprehensive training and onboarding are offered to all new franchisees at no extra cost.
Revenue potential and operational responsibilities
DIEGO franchisees can expect to benefit from the brand's established market presence and loyal customer base. The franchise's wide product selection and additional services contribute to a steady revenue stream. Franchisees are tasked with the day-to-day operations of their stores, including customer service, inventory management, and adherence to DIEGO's operational standards.
Looking ahead, DIEGO is committed to a path of continuous innovation and expansion. The franchise is actively seeking to open new stores and explore new markets, all while maintaining its focus on product and service quality.
About DIEGO
Capital requirements - EUR 20,000 – EUR 120,000
Franchise owner’s capital contribution - 50%
Floor area requirements (unit size) - 200 m² – 1,000 m²
Franchise entry fee - Maximum EUR 1,000
Royalty - 1.5% of the net acquisition value
Expected marketing spend - 2% of the gross turnover
Expansion plans / The franchise is actively seeking to open new stores and explore new markets, all while maintaining its focus on product and service quality. 
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