Green Line Clean

Innovative car wash
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In this article you will learn

  • Overview of how a mobile and eco-friendly car cleaning business operates.

  • Key information about startup costs and ongoing franchise-related expenses.

  • Explanation of the support and training offered to new business owners.

  • Details on who this franchise model is suitable for and what is required to get started.

  • Examples of typical locations where this type of car wash can be run.

Green Line Clean is a European car wash franchise based on waterless or low-water cleaning technology. The concept focuses on sustainability, mobility and compact locations such as parking lots, shopping malls and office areas. Thanks to its modular format, the business can be launched with relatively low infrastructure requirements compared to traditional car washes.

Franchise fees and investment costs

To join the Green Line Clean network, franchisees are required to pay an initial franchise fee of approximately EUR 15,000–25,000, depending on the territory and business format.

The total initial investment usually ranges from EUR 40,000 to 70,000, covering equipment, branding, launch costs and initial supplies.

Ongoing costs include a monthly royalty fee of around EUR 500–1,000 or 5–7% of turnover, as well as a marketing contribution of approx. 2% of monthly revenue. Exact financial conditions are agreed individually and specified in the franchise agreement.

Support and know-how transfer

Green Line Clean provides full operational support to its franchise partners. This includes initial training, detailed operating manuals and access to proprietary cleaning technologies. Franchisees receive assistance with location selection, business setup and pricing strategy. The franchisor also supports local marketing activities, brand communication and continuous process optimization.

Requirements for franchisees

The franchise is intended for entrepreneurs with basic business skills and sufficient capital to cover the initial investment. No prior experience in the car wash or automotive industry is required. Franchisees are expected to actively manage the business, follow brand standards and commit to sustainable practices. Strong customer orientation and local market engagement are considered key success factors.

 
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Main conclusions

  • The franchise offers a relatively low entry barrier, with total startup costs estimated at EUR 40,000–70,000.

  • Compared to traditional car washes, the business requires less space and infrastructure, which reduces operational complexity.

  • Monthly fixed and variable fees (royalty and marketing) mean franchisees must plan for regular ongoing costs.

  • The model is accessible to people without prior automotive experience, relying instead on training and operational support.

  • Sustainability and flexible locations increase the potential to operate in urban and high-traffic areas.

Marian Bomba
Author
Marian Bomba
Journalist

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