Green Motion franchise

Founded in the United Kingdom in 2007, Green Motion provides car and van rental solutions for both leisure and business customers, with a strong commitment to sustainability. The brand stands out for its environmental focus, offering hybrid, electric, and low-emission vehicles. What makes Green Motion unique is that it operates as a fully franchised network—every branch worldwide is independently owned and operated. The company combines eco-friendly values with advanced technology, providing franchisees access to an integrated reservation and pricing system, direct online travel agency connections, and continuous operational support.

Global footprint 

Green Motion operates in over 80 countries with more than 700 franchised locations across Europe, the Americas, the Middle East, Africa, and Asia. The network includes strong representation in major European markets, such as the UK, Spain, Italy, and Germany, as well as key international airports. This extensive footprint allows franchisees to leverage a globally recognized brand and centralized technological infrastructure while managing their own local operations.

Becoming a franchisee

Prospective franchisees can apply directly through Green Motion’s international network. Previous car-rental experience is not required, but business and management skills are highly valued. After approval, franchisees receive full training in customer service, operations, and pricing. From signing to launch, the setup process typically takes around 10 to 12 weeks, depending on location and fleet readiness. Franchisees benefit from comprehensive onboarding, marketing support, IT integration, and ongoing guidance to ensure a smooth start.

Financial commitment required to join

The total investment depends on the market and territory size. On average, starting a Green Motion franchise requires an initial fee of around £40,000, with total setup costs ranging from £140,000 in smaller markets to over USD 1 million in larger international territories. The investment covers the franchise fee, location setup, and initial fleet acquisition or leasing.

Ongoing fees associated with ownership

Franchisees pay a monthly royalty fee—typically around 6 % of turnover—plus standard operational costs such as vehicle financing, insurance, maintenance, and staff expenses. Marketing and technology fees may apply depending on the region, but they are offset by the brand’s strong online visibility, partnerships, and global reservation platform.

Green Motion provides end-to-end support for every franchisee. This includes assistance with site selection, branding, staff recruitment, and local marketing. Before opening, franchisees attend intensive training sessions covering fleet management, pricing, IT systems, and customer service. Once operational, they continue receiving help from regional and global teams through marketing campaigns, pricing guidance, and network development programs. The company also organizes regular conferences and meetings to share best practices across its global network.

Revenue potential 

Franchisees are responsible for managing their local rental operations, including fleet acquisition, maintenance, staffing, customer service, and compliance with Green Motion’s sustainability standards. Profit potential depends on location and fleet size, but a well-run operation can achieve strong returns once established. Franchisees benefit from an exclusive territory, full brand support, and scalable growth potential as the business expands.

Green Motion continues to grow across Europe and beyond, with new locations recently added in major international airports. The company aims to expand further into developing markets and enhance its eco-mobility offering by integrating more electric and low-emission vehicles. With the global shift toward sustainable travel, Green Motion is positioning itself at the forefront of environmentally responsible mobility franchising.