A global franchise in signage industry

Founded in 1986 in West Palm Beach, Florida, Signarama has become the world’s largest signage and visual communication franchise network. The company currently operates more than 750 franchised units across five continents, offering a broad portfolio of products and services for businesses of all sizes. Its range includes exterior and interior signs, illuminated lettering, advertising pylons, wall graphics, window films, digital displays, vehicle branding, and event signage systems.

What distinguishes Signarama in the B2B sector is its focus on comprehensive, end-to-end signage solutions, tailored individually for each client. The brand services both small, independent businesses and large, multi-location corporations, delivering high-margin services supported by centralized procurement and international supplier networks. The brand’s proven business model has earned consistent placements on Entrepreneur Magazine’s Franchise 500 and the Franchise Direct Top 100 Global Franchises list.

Signarama’s concept is based on a mix of custom production, consulting services, and on-site installation. The business provides recurring orders for franchisees, particularly from corporate clients, public institutions, and property developers, making it a resilient and scalable franchise opportunity.

Investment framework and franchisee support

Opening a Signarama franchise requires a total initial investment of between USD 200,000 and USD 250,000. This amount includes the franchise fee, five-week initial training program, equipment, shop fit-out, point-of-sale systems, and local marketing activities for the launch period. Candidates must demonstrate a minimum net worth of USD 250,000 and hold at least USD 60,000 in liquid capital to qualify.

The franchisee onboarding process begins with an extensive five-week training program held at the global headquarters. This program covers all operational, marketing, technical, and business management aspects essential to running a Signarama unit. New partners receive support in choosing their retail location based on demographic analysis and market feasibility studies, along with assistance in lease negotiations to secure favorable terms.

Once the lease is finalized, the franchisor provides full guidance on the layout, equipment installation, and store setup. Each franchisee gains access to a library of proven marketing strategies and tools designed to attract and retain corporate clients, complemented by national and regional marketing campaigns. Ongoing training, regional meetings, and online resources keep franchise partners up to date with industry standards and business development strategies.

Poland listed among priority markets

Poland has officially been designated as an available and priority market within Signarama’s global development strategy. The brand is actively seeking a Master Licensee to lead its entry into the Polish market. This partner will be responsible for establishing the first flagship store, recruiting future franchisees, and overseeing the network’s development within the country.

The Polish market presents attractive conditions for the signage industry. Dynamic growth in the SME sector, increasing demand for professional branding services, and a significant rise in corporate real estate projects are creating a favorable environment for a signage business built on an international system. According to internal franchise expansion forecasts, Signarama anticipates the potential to develop between 20 and 30 units across major Polish cities within the next five years.

Interested candidates may apply for either a Master License, which involves a higher capital requirement and territory development responsibilities, or for unit franchise rights. The expected liquid capital for a Master Licensee starts at USD 300,000, alongside demonstrated experience in multi-unit or B2B service operations.