Profitable franchise in the self-service laundry industry

The self-service laundry industry is expanding rapidly across Europe, driven by urbanization, changing lifestyles, and an increasing number of renters and students who rely on laundromats. Speed Queen, a globally recognized brand with over a century of experience, has positioned itself as a leader in this sector. Its franchise model offers entrepreneurs the opportunity to open a profitable, fully automated laundromat with minimal operational involvement. With locations in key markets such as France, Spain, Germany, and Poland, Speed Queen continues to expand across Europe, offering a recession-resistant business opportunity.

Investment and startup costs

The financial requirements for opening a Speed Queen self-service laundromat vary depending on location and store size. The total investment typically ranges between €100,000 and €300,000, covering leasehold improvements, equipment, branding, and installation. Unlike traditional franchises, Speed Queen does not charge royalty fees, allowing franchisees to retain full ownership of their business while benefiting from the brand’s expertise. Financing options are available through partnerships with banks and leasing companies, making it easier for new investors to enter the market with lower upfront capital.

Locations and business format

Speed Queen laundromats are designed to operate efficiently in urban areas, near residential neighborhoods, student accommodations, and high-traffic locations such as shopping centers. The franchise concept is based on a fully automated, cashless system, reducing the need for on-site staff and minimizing operating costs. With a standard store size ranging from 50 to 150 square meters, Speed Queen locations can be adapted to different markets and customer bases. The brand’s modern, well-designed laundromats attract a loyal clientele seeking high-quality washing and drying services in a convenient, user-friendly environment.

Franchisee support and benefits

Speed Queen provides comprehensive support throughout the franchise process, from site selection to store opening and beyond. Franchisees receive assistance in choosing the right location based on demographic analysis and foot traffic data. The brand offers a turnkey solution, including store design, high-performance washing machines and dryers, and advanced digital payment systems. Marketing support includes local and online advertising campaigns, branding materials, and promotional strategies to attract customers. Franchisees also benefit from a dedicated business consultant who provides guidance on operations, customer service, and profitability optimization.

How to start

Becoming a Speed Queen franchisee begins with selecting a suitable location and securing funding. No previous experience in the laundry industry is required, as the franchise model is designed for both experienced entrepreneurs and first-time business owners. Once an agreement is signed, the setup process includes store renovations, equipment installation, and technical training. Speed Queen ensures a smooth launch by providing detailed operational manuals and ongoing support to help franchisees maximize efficiency and customer satisfaction.

A business with long-term potential

Speed Queen’s franchise model offers a reliable investment opportunity with stable demand and low maintenance requirements. The automated nature of the business allows franchisees to generate revenue without daily management, making it an attractive option for those seeking passive income. With a strong brand presence, innovative technology, and dedicated support, Speed Queen continues to set the standard for self-service laundromats in Europe. Entrepreneurs looking for a profitable and scalable business will find a promising future with Speed Queen.