LA BARBE DE PAPA

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In this article you will learn

• Overview of what LA BARBE DE PAPA offers and how its business model operates.

• Insight into where the brand is growing globally and what new markets it plans to enter.

• Explanation of the steps required to join the network and the expectations for new partners.

• Breakdown of the upfront investment and ongoing charges needed to run a franchise.

LA BARBE DE PAPA is a barbershop franchise combining traditional grooming services with a highly standardized retail-driven business model. The company delivers men’s haircuts, beard treatments, shaving rituals and product sales inside modern, unified-format salons. Its unique strength lies in harmonized procedures, optimized store layouts, strong branding, and an efficient operational system that enables consistent results regardless of location.

The brand was established and developed in France, where it continues to expand across shopping centers and high-traffic retail environments. International development has begun in selected European markets, with franchise inquiries coming from various regions. The company has indicated strategic interest in entering Poland, with market studies currently underway to evaluate expansion timing and city selection.

Requirements, financial commitments and operational responsibilities

Becoming a franchisee begins with an application followed by a qualification interview and a review of the business model. Once accepted, the candidate proceeds to location selection and contract signing, supported by the franchisor’s development team. Franchisees are responsible for managing daily operations, overseeing teams, maintaining service standards, optimizing customer flow and conducting local marketing activities in alignment with brand guidelines.

The initial investment depends on the local real estate market, but the company typically communicates an entry range between €150,000 and €220,000, covering construction, equipment, design, initial stock and working capital. The franchise fee generally falls around €25,000, granting access to brand usage, training programs and operational systems.

Ongoing fees usually include a royalty set at approximately 5% of monthly turnover, along with a marketing contribution near 2%, used for national promotion and brand development. These fees ensure continued access to the company’s tools, manuals, updates, technology platforms and performance monitoring.

Support, revenue potential and future plans

New franchisees receive structured onboarding, combining technical training for grooming services, operational management guidance, recruitment assistance and marketing launch support. The franchisor also provides continuous coaching, performance audits, digital tools and standardized procedures that help maintain quality and productivity across the network.

Revenue potential varies by location size and footfall, but mature salons often report annual turnover between €300,000 and €500,000, with profitability influenced by labor efficiency and service-to-retail sales ratios. The model is designed to scale, enabling owners to operate multiple salons once the first unit reaches stable performance.

The company’s long-term plans focus on strengthening its presence in Europe, expanding into high-growth urban areas, and entering new regional markets through master franchise partnerships. Poland remains on the brand’s development radar, with positive indicators suggesting the market may be included in the next phase of expansion.

Main conclusions

• The franchise model of LA BARBE DE PAPA is built on unified service standards and a streamlined operational system.

• The brand is expanding across Western Europe, with confirmed interest in entering new markets, including Poland.

• Joining the network requires completing a qualification process and securing an approved salon location.

• The initial financial commitment ranges from €150,000 to €220,000, including a €25,000 franchise fee.

• Ongoing monthly charges typically include a 5% royalty and approximately 2% marketing contribution.

• Mature salons can reach annual revenues of €300,000 to €500,000, depending on location and performance.

Author

Marian Bomba

Journalist