A global frozen yogurt franchise

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In this article you will learn

• Overview of llaollao’s frozen yogurt business model and how the brand operates as an international franchise.

• Information on countries and regions where llaollao outlets are already active worldwide.

• Clear explanation of franchise entry requirements, including initial investment ranges and ongoing fees.

• Practical details on franchisee duties, company support at launch, expected turnover levels, and future growth direction.

Llaollao operates in the food service sector, specializing in frozen yogurt made from natural ingredients and offered with customizable toppings. Currently, llaollao has over 400 stores worldwide, reflecting the brand's growing popularity and the effectiveness of its franchise model. The franchise model is based on a standardized product, simplified preparation processes, and strong brand consistency. What differentiates the concept is its focus on operational efficiency, limited menu complexity, and adaptability to high-traffic locations such as shopping malls, airports, and city centers.

The brand positions itself as a dessert-focused quick-service format, designed for scalability and relatively small retail spaces. This allows for flexible store formats depending on market requirements.

International presence and expansion

The llaollao franchise network operates across Europe, the Middle East, Asia, Africa, and the Americas. The strongest presence remains in Southern Europe, particularly Spain, Portugal, and Italy, while international growth has been driven through master franchise agreements and regional partners.

Future expansion plans focus on further strengthening existing markets and entering new high-growth regions through structured franchise development. The company continues to target prime urban and commercial locations worldwide.

Franchise model, investment, and support

To become a franchisee, candidates typically undergo an evaluation process that includes financial assessment, location approval, and operational training. The estimated initial investment generally ranges between EUR 180,000 and EUR 250,000, depending on store size and country. This usually includes a franchise fee of approximately EUR 30,000, equipment, store fit-out, and initial inventory.

Ongoing fees commonly include a royalty fee of around 5% of gross revenue and a marketing contribution of approximately 2%. In return, franchisees receive support in site selection, store design, training, supply chain access, and marketing guidance, particularly during the opening phase.

Revenue potential depends on location, footfall, and local market conditions, with performance varying by region. Franchisees are responsible for daily operations, staff management, compliance with brand standards, and local business performance.

Main conclusions

• Llaollao represents a capital-intensive but standardized QSR dessert franchise, designed for replication in high-traffic retail and urban locations.

• The required initial capital expenditure is estimated at EUR 180,000–250,000 per unit, positioning the brand in the mid-investment segment of food franchises.

• The cost structure includes fixed brand fees, with ongoing charges of approximately 7% of gross revenue (royalty and marketing combined), directly impacting operating margins.

• The business model relies on volume sales, seasonality management, and location quality, making footfall a key determinant of financial performance.

• Expansion strategy is based on international franchising and master franchise agreements, reducing direct capital exposure at the brand level.

• Investment risk is primarily linked to local demand variability, rental costs, and labor availability, while operational risk is partially mitigated by centralized training and standardized processes.

Author

Marian Bomba

Journalist