Point Chaud franchise

Point Chaud is a Belgian concept that merges the know-how of a traditional bakery with the efficiency of a fast-food outlet. Every day, its workshops produce over two hundred different items ranging from breads and pastries to sandwiches and sweet specialties. The company maintains strict control over quality and freshness by overseeing its own production facilities. What makes the brand unique is the balance between craftsmanship and convenience: customers are offered authentic artisanal products within a quick-service environment, while franchisees benefit from a well-established brand that continuously innovates to adapt to evolving consumer tastes.

A growing presence

The franchise network is deeply rooted in Belgium, particularly in Wallonia, where the majority of outlets are located. In addition to its standalone shops, Point Chaud has expanded into high-traffic areas such as petrol stations and motorway service areas through partnerships with the EG Group. This strategic positioning allows the company to reach customers who value quick, fresh, and reliable service. While Belgium remains its core market, Point Chaud has also tested expansion in neighboring countries and continues to pursue opportunities for growth across Europe.

Becoming a franchisee

Joining the Point Chaud network begins with a selection process in which the company looks for motivated individuals who are eager to engage with customers and manage a team. Potential franchisees are invited to take part in a discovery internship lasting five days, during which they become acquainted with the brand’s operations, standards, and expectations. The initial financial commitment is approximately €250,000, which includes the costs of setting up the shop and the franchise rights. Franchisees should also anticipate ongoing fees consisting of a 5% royalty on turnover, complemented by a 2% marketing contribution. These commitments are designed to sustain the strength of the brand while providing continuous support to each partner.

Support, revenue, and future outlook

New franchisees receive comprehensive training and ongoing assistance from the central team. This includes operational guidance, product supply, marketing campaigns, and management tools, ensuring that every partner can quickly adapt to the company’s methods. The revenue potential depends on location and management, but existing franchisees report strong performance thanks to the brand’s reputation and product diversity. Franchisees are expected to focus on daily operations, customer service, and adherence to quality standards, making them the ambassadors of the Point Chaud philosophy. Looking ahead, the company plans to continue expanding both within Belgium and internationally, using a mix of standalone shops and strategic partnerships in high-traffic venues. The goal is to further strengthen its presence while preserving the artisanal character that defines the brand.