Bodystreet ready

Bodystreet launched in 2006 after founding partners Emma and Matthias Lehner opened their first EMS micro-studio out of Munich, Germany. At the time there was no other form of workout promising to deliver visible body shape improvements in just 20 minutes a week. Therefore, it’s no surprise that the demand for EMS-led exercise boomed. 

The team at Bodystreet have created a slick and affordable franchise system, meaning new studios can be launched in just a matter of weeks – tapping into consumer demand and giving franchisees a quick route to market. The EMS industry has exploded in popularity in recent years, quickly becoming a favourite of celebrities around the world, with the likes of Madonna and Tom Holland taking part in this new toning technology.

WHAT IS ‘EMS’ EXACTLY?

Bodystreet is based on EMS technology, which uses a high-frequency electric current to signal muscle contractions in a way similar to signals sent by our own central nervous system to the rest of our bodies. In an EMS workout muscles experience an additional, increase in tension which optimises the engagement of your muscle fibres and thus delivers you a much more effective and efficient workout. 

This method has been around for many years but was initially restricted to professional athlete use. The machines allowed people to somewhat gain extra training sessions to complement their schedules. The system was especially useful for athletes with injuries who could keep up their physical fitness level and exercise specific areas on their body without risking further damage.

Research and clinical studies have found that electrical stimulation is an effective complement to resistance and strength training and improves sport-specific skills and performance. This is because an EMS workout keeps your body engaged for up to 72 hours after your session and targets around 400 muscles simultaneously.

THE FRANCHISE ASPECT

As a Bodyshape franchisee you can enjoy having control over the direction and growth of your business, reaping all the rewards of being your own boss, while being able to rely on the support of an experienced management team.

The market leaders in EMS global training will share their inside knowledge about what works and what doesn’t work in the micro-studio market - meaning you can build your business on best practice and avoid many of the pitfalls usually associated with being a start-up.

What makes their studio’s successful is Bodystreet’s elaborate support program. The support system includes a 30-head team at the headquarters in Munich, the UK support team and various external business specialists. We are an ambitious business with a long-term commitment to growth.

The average Bodystreet unit is around 800 ft2. This is fantastic news if you want to keep your set-up costs and ongoing expenses to a minimum. Monthly turnover per member is impressive. In the UK the average traditional gym membership is around £40 per month. Your studio (as seen in Bodystreet studios in the UK) can average over double, or more of that. The company guarantees that your operating breakeven will be achieved in 6 months or less from opening - assuming you implement the know-how correctly.

SIGNS OF SUCCESS

This body shape franchise has reached high global acclaim over the last few years, winning a multitude of awards. Just last month, Bodystreet walked away with the European Regional award for best franchise at the Global Franchise Awards in San Diego, California.

Mark Holland, UK’s Master Franchisee, in response to their success said, “The award further confirms the standards that our franchise model operates at. In the past few years Bodystreet has been awarded Franchisor of the Year in Germany, BFA membership, Elite Franchise Top 100 Franchisor, the Global Franchise Best Fitness Franchise and now this. It’s great recognition for all the team here in the UK and across the globe.”  

FRANCHISE UNITS

Body Street has over 300 studios in 7 countries including: Germany, UK, Austria, Italy, and the USA. 

SUPPORT FOR THE FRANCHISE

• Bodystreet has a comprehensive support package for you:
• Initial Training for you and all of your team
• Employee recruitment and ongoing training. We help you with the search, interviews, HR needs and training and development.
• Accounting: Few of us are experts in accounting. This is why we developed an extremely simple accounting solution.
• Marketing and PR: You will have access to all our marketing materials, fliers and posters. You will also have an entire online marketing library on hand.
• Internet: Our dedicated website hosts your own pages for you to promote your studio and is designed to drive enquiries to directly to your business. This portal has generated revenue of more than £2.5 million per year from trial sessions and subsequent memberships.

BASIC NETWORK REQUIREMENTS

• A Bodystreet unit space of around 800 ft2. 
• You will need to have the ability to fund your business personally or through approved means.
• Health or fitness experience is not vital – they will train you.
• An interest in sport or fitness is a must to have any credibility.

Key qualities are:

Bodystreet have a vision to be the best employer in the fitness industry by having the best trained and motivated teams of trainers. The company provides apprenticeship programmes, training and development resources to grow your team.

• You have an interest in developing your team.
• You have a positive attitude.
• You are teachable and will follow a proven system.
• You possess a good standard of IT skills.
• You have ambition and want to succeed.
• Willing to operate your business hands-on.

Ultimately you want to be part of something, a business, which can effect change. Better health for your studio members through the workout programmes. Better employment and career prospects for the younger generation.  

KEY FIGURES

• Minimum investment: £20,000
• Franchise fees: £19,500
• Total expected investment: £80,000
• Royalty fee: 9%
• Advertising fee: 2%
• Expected Revenue after two years of operation: £170,000