Edukido

information about the franchise system

description of franchise concept

An original educational programme with Lego blocks enabling children 3-10 years old to discover the world through LEGO blocks.

Edukido includes:

• regular after-school classes enabling to better know the world surrounding us
• workshops for pupils and pre-schoolers adjusted to the curriculum of schools
• thematic day camps
• birthdays in the world of Lego blocks

company owned units

2

franchise units

67 in Poland, 12 in Croatia, Macedonia, Hungary and Ukraine

photo of a unit

information for franchisees

support for franchisees

• preliminary training for the franchisee and his employees (including products, sales, management, instruction) in English;
• exclusivity on a given territory;
• a package of scenarios in English for children from 3to 8 years and additional scenarios designed for children aged from 9-12 years-continuous development and expansion;
• website;
• an internal platform to deliver all materials to franchisees;
• photo database;
• contract templates for franchisees in English;
• a detailed operational handbook-including operational standards in terms of: promotion and sales, maintaining relations with clients, conducting classes) in English;
• handbook for the instructor in English;
• business consulting (sales,marketing,client service, etc.) in everyday operational tasks such as business planning, sale of services, market development;
• everyday support of the Key Account Manager;
• marketing support- help in planning the marketing actions at the local market;
• constant improvement of gadgets and accessories necessary to conduct Edukido courses;
• possibility to use a dedicated and recommended CRM system;
• other supper to be arranged between the parties depending on the needs of the local market.

expected total investment

The total investment consist 3 parts:

• Lego starting package approx. €3,000;
• marketing materials  and accessories approx. €600;
• franchise entry fee depending on the size of the franchise area (min. €2,000).

basic requirements of the concept

A perfect candidate for Edukido masterfranchisee and franchisee has experience in sales and marketing, has management and communication skills and is able to share his knowledge to work in a dispersed structure. He understands the meaning of such notions as: openness for ideas of other people, involvment, consequence in business.

He would like to reach a higher goal, but also earn some tangible money at the same time. He is characterized by: regularity and persistence necessary to build a long-term business. An experience in franchise and educational sector will be an advantage. Masterfranchisee and franchisee need to perform a good knowledge of the local market and of English.

information about franchisor