Diverse

Information about the franchise system

DIVERSE develops its retail network primarily through a franchise model. The brand currently operates 150 franchise stores in Poland, nine in Ukraine and four in Belarus. In addition, products are distributed via an online store and wholesale partners in selected European markets, including Estonia, Greece and the Czech Republic. 

  We are also seeking partners under franchising model (based on sales commission)  who are willing to dedicate part of their retail space to the Diverse / Coalition / etc. brand assortment. 

Under this model, we provide comprehensive support including: 

1. store furniture layout and visual merchandising design 
2. production and delivery of POS materials 
3. ongoing marketing support 
4. sales support 
5. allocation and stock management support 
6. This model is characterized by a significantly lower initial investment required to start the partnership. 

We also offer cooperation under a Shop-in-Shop (SIS) model for e-commerce sales. 

In this case, the terms of cooperation are agreed individually with the partner, providing the opportunity to act as an authorized distributor of our products within online retail channels.

  Monobrand Diverse. A business model based on granting a license to run your business with Diverse brand

1. Multibrand stores. Purchase and distribution of Diverse collection in multibrand shops.
2. On-line shop
3. Distributor/ Agent/WHS

Company owned units

250

Franchise units

150

more photos

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Information for franchisees

• Flexible commercial and payment terms based on the scale of engagement and chosen cooperation model
• Our interior design team prepares a dedicated store concept for each location. (Complimentary store layout design). 
• Retail pricing is determined individually by each partner, in accordance with their market strategy and preferences.  
• Sales operations are managed independently by our partners.  
• Full access to comprehensive marketing materials is provided. (Each partner is assigned a dedicated account manager for ongoing support and marketing coordination)
• Ongoing support is ensured by our Visual Merchandising and Regional Management teams. 
• Access to our B2B platform is granted to facilitate efficient ordering and communication. 

Expected total investment

From EUR 1,000, depending on the chosen business model

Basic requirements of the concept

No franchise fees

Information about franchisor

Etos S.A.

Bysewska 23; Gdansk 80-298; Poland diversesystem.com