LOFT

information about the franchise system

description of franchise concept

Our Belief
Be Brave

Our Story
Our «Company Vision» is raising our «Brand Value» with our unique design and quality products in every market we have. Our «Company Mission» is making original Jean designs accessible to those who want to reflect their difference. We have built a network of suppliers with superior manufacturing capabilities to ensure both affordability and exceptional value of our products. This enabled us to capture and maintain the market segment of Jeans goods with innovative designs and superior quality products.

Our real success as a trendsetter stems from our relentless pursuit to exceed our customers’ expectations and our passion to be and stay as a «lovemark».

Our Business Concept
We are innovative / trendy, yet iconic brand in our times that sells quality and originally designed  products at affordable prices

company owned units

50 in Turkey

franchise units

15 in Albania, Azerbaijan, Cyprus (Northern Part), Russia, Kazakhstan, Luxembourg, Kyrgyzstan, Algeria.

Loft plans to open 80 franchises and company owned stores in potential and selective locations in including but not limited by Russia, Ukraine, Romania, Serbia, Morocco, UAE, Saudi Arabia, Kuwait, Jordan, Lebanon, Georgia, Bulgaria, Iraq, Kosovo, Libya till end of 2024.

photo of a unit

information for franchisees

support for franchisees

LOFT provides initial and ongoing support for your franchise. This includes: operations, new product development&quality, marketing&PR, training/human resources, supply chain, financial, technical as well as management and business strategy.

Ongoing Technical Support & Guidance

• Site visit in every 2 months
• Ongoing support from head Office

Operations Manual

• Company operations book
• Brand book

Onsite Training

• Product Training
• Sales Techniques
• System integration and use of software
• Visual Merchandising

Ongoing Marketing Consultancy

• Support for yearly marketing plan
• Guidance for contents

Store opening support

• Onsite training for sales
• Onsite training for software use
• Onsite training for visual merchandising
• Support for placement of the products

expected total investment

Requirements for investment as follows:

• Surface Area: 250 m²;
• Franchise Fee: To be decided according to the franchise model;
• Guarantees: Bank Guarantee Letter;
• Royalty Fee: None;
• Gross Margin: 55% - 58%;
• Store Cost (Excluding A/C and Constraction) for 250 m²: 250 EUR/ m² including:
  • Floor Ceramics,
  • Lightning,
  • Furniture.

Fit out of the store: 60.000 – 70.000 EUR for around 250 m² store. This amount include only the store furniture, spot lights, floor, facade and sign board. Franchisee will be responsible about the construciton inside the store.

Initial order total amount: 50.000 – 60.000 EUR for around 250 m² store.

Reporting and Work Tools: The franchisee is obliged to use the retail management software deterimined / approved by the Franchisor in all stores. The initial investment and further development/maintance costs belong to the Franchisee.

The above-mentioned costs are shared to give an idea to the franchise candidates. These costs will vary depending on the size and shape of the store.

basic requirements of the concept

A highly successful franchisees should have, but not necessarily:

• Financial resources to support multi store roll out;
• Retail Industry  experience with infrastructure to handle logistics, distribution and sales;
• Good connection with the mall managements and with the high street stores landlords' in the territory.

information about franchisor