REFAN franchise network

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In this article you will learn

• Overview of what the REFAN franchise business offers in the perfume and cosmetics sector.

• List of regions and countries where REFAN franchise stores operate.

• Explanation of the process and basic requirements for joining the franchise network.

• Clear information on startup costs, including the entry fee and total investment range.

• Description of the support provided to franchise partners and their key operational duties.

REFAN is a European company specializing in the manufacturing and retail distribution of perfumes, cosmetics, and personal care products. The company operates a vertically integrated model in which product formulation, production, branding, and retail distribution are managed internally. Franchisees operate branded retail stores offering exclusively REFAN products. The uniqueness of the franchise lies in this centralized production structure, which ensures uniform quality standards, consistent supply, and controlled pricing across all markets.

International presence of the franchise network

REFAN franchise stores operate in numerous countries across Europe, Asia, the Middle East, and Africa. The network is particularly well established in Central and Eastern Europe, while also maintaining a presence in Western Europe and selected international markets. Stores are typically located in shopping centers or high-traffic retail areas. The franchise model is designed to be scalable and transferable across different regions while maintaining consistent branding and operational standards.

Franchise entry requirements, financials, and support

To become a REFAN franchisee, an applicant must submit a franchise request and complete an approval process conducted by the franchisor. Prior retail experience is not mandatory. The financial commitment required to join the network includes an initial franchise fee, which is typically between EUR 5,000 and EUR 10,000. In addition, the franchisee must cover the cost of store setup and initial inventory. The total initial investment required to open a REFAN franchise store is generally estimated to range from EUR 15,000 to EUR 40,000, depending on store size, location, and local market conditions.

Ongoing financial obligations are primarily related to regular product purchases from the franchisor and standard operating costs. Traditional royalty fees are usually limited or incorporated into product pricing rather than charged separately. The company supports new franchisees through store design guidelines, staff training, operational manuals, centralized supply logistics, and marketing materials. Franchisees are responsible for the daily operation of the store, staff management, customer service, and adherence to brand standards. Revenue potential varies depending on location, foot traffic, and management efficiency. The company continues to expand its franchise network and product portfolio, indicating further international development plans.

Main conclusions

• REFAN operates a vertically integrated franchise model combining in-house production with branded retail distribution.

• The franchise network is present in multiple regions worldwide, with a strong concentration in Europe and additional markets in Asia, the Middle East, and Africa.

• Entry into the franchise network requires an initial franchise fee in the range of EUR 5,000–10,000 and a total estimated startup investment of EUR 15,000–40,000, depending on location and store size.

• Ongoing financial obligations are mainly linked to product purchasing rather than fixed royalty fees charged separately.

• Franchisees are responsible for daily store operations, while the franchisor provides standardized training, supply access, and operational support.

Author

Marian Bomba

Journalist