Nordic Care franchise

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Nordic Care Franchise is a Finland-based assisted living and senior wellness chain that combines modest residential care solutions with community integration and digital health monitoring. What makes our franchise unique is the fusion of smart home technology, Scandinavian design, and personalized wellness programs (nutrition, physiotherapy, social engagement) in smaller scale facilities of 20–50 residents. Unlike typical large nursing homes, our model emphasizes a boutique feel, high staff-to-resident ratio, and integration with local communities via wellness centers open to the public.

Global presence

To date, Nordic Care operates in Finland with 8 flagship locations and has expanded into Sweden and Estonia, with 2 units in Stockholm and 1 in Tallinn. We currently have signed master-franchise agreements for Norway and Lithuania, and are negotiating entry into Poland and Czechia. Thus, one may find Nordic Care facilities in Finland, Sweden, Estonia already, with pipeline expansions into Norway, Lithuania, Poland, and Czechia.

Becoming a Franchisee

To become a franchisee, the interested party submits an application including financial statements and a business plan. After preliminary screening, a discovery visit to a flagship facility is arranged. A franchise agreement is negotiated, followed by site selection with our real estate support team. The franchisee then participates in an initial training program (8 weeks) and pre-opening support before launch. Final step is signing the franchise agreement and paying the initial fees.

Financial commitment and ongoing fees

The initial franchise fee is €60,000. The required total initial investment (including facility buildout, equipment, furnishing, permits) ranges from €800,000 to €1,200,000, depending on location and real estate costs. The franchisee must inject at least 20% equity, i.e. between €160,000 and €240,000, with the remainder financed via debt or local banks.

Franchisees pay a royalty fee of 6% of gross monthly revenue. In addition, there is a marketing fund contribution of 2% of gross revenue, pooled at the corporate level for regional advertising, branding, and digital campaigns. A monthly fixed technology and support fee of €1,200 covers software, remote monitoring, and back-office services.

We support new franchisees by providing site evaluation and design templates, staff recruitment guidelines, a comprehensive training curriculum (clinical, operations, sales, compliance), pre-opening run-throughs, and launch marketing. During the first 12 months, a dedicated field support manager and health care operations mentor will visit monthly to assist with operational challenges, quality assurance, and customer acquisition.

Revenue potential

In a well-located facility serving 40 residents at average monthly revenue per resident of €3,500, the facility can generate €140,000 per month or €1,680,000 annually in top-line revenue. After operating costs, a mature location can yield net profit margins of 18–22%, giving a net of €302,400–€369,600. Franchisees break even typically by month 24.

Franchisees are responsible for local facility operations, staff hiring and management, delivering care services, compliance with health and safety regulations, marketing locally, resident admissions, financial management, and community relations. They must maintain brand standards, reporting accuracy, and continuous training. Corporate handles brand, R&D, and system enhancements.

Author

Marian Bomba

Journalist