A•89 — boutique fragrance franchise

The premium fragrance market in Europe continues to grow, driven by consumer demand for high-quality, eco-conscious, and aesthetically refined products. Aromatic •89• is a boutique fragrance brand offering entrepreneurs a unique opportunity to enter this lucrative sector through a flexible and affordable franchise model. With handcrafted candles, diffusers, essential oils, and perfumes, the company blends artisanal quality with a business system designed for scalability in urban and regional markets.

Franchise concept with growing European presence

Aromatic •89• stands out through its focus on eco-friendly, handcrafted aromatic products that appeal to the premium lifestyle segment. Unlike large retail chains, the franchise concept is built around boutique-scale operations, allowing franchisees to open small retail stores, pop-up shops, or shop-in-shop formats within existing retail spaces. This flexible model reduces overhead costs while maintaining an upscale brand image.

Currently, Aromatic •89• franchises operate in Lithuania, Latvia, Estonia, Poland, Germany, and Scandinavian countries. The company’s expansion strategy targets Central and Eastern Europe, with Poland identified as a key growth market. Aromatic •89• is actively seeking franchise partners to establish locations in both major cities and regional hubs, aiming to strengthen its presence across diverse European markets.

Franchise investment requirements and joining process

Entrepreneurs interested in joining the Aromatic •89• franchise network undergo a structured onboarding process. This includes an application review, business planning consultations, and signing a franchise agreement that grants exclusive rights to operate under the brand in a specific location.

The financial commitment required to open an Aromatic •89• franchise is designed to be accessible. The initial franchise fee ranges from €5,000 to €8,000, depending on the market. The total start-up investment, which includes inventory, interior design, equipment, and initial marketing, typically amounts to €20,000 to €30,000. This structure allows franchisees to enter the luxury retail market with a relatively low capital requirement compared to traditional brick-and-mortar stores.

Ongoing fees are equally transparent. Franchisees pay a 5% royalty fee on monthly turnover, ensuring that the franchisor’s success is directly tied to the franchisee’s performance. There is also an optional cooperative marketing fund, where franchisees can contribute approximately 2% of turnover for regional and national brand campaigns.

Franchisee responsibilities, support, and revenue potential

Franchisees are responsible for managing day-to-day store operations, local marketing initiatives, and ensuring that Aromatic •89•’s premium brand standards are maintained in every customer interaction. The franchisor provides comprehensive support, including assistance with store design, product training, merchandising strategies, and ongoing business development guidance.

New franchisees receive a launch package with initial inventory and promotional materials. The company also offers continuous support through consultations, product updates, and marketing toolkits to help drive foot traffic and sales. In terms of revenue potential, established Aromatic •89• stores report monthly turnovers ranging from €8,000 to €15,000, depending on location and market conditions. The expected return on investment is estimated at 12 to 18 months for well-positioned stores. The business model is designed to be scalable, allowing franchisees to expand into multiple locations or diversify into mobile and seasonal retail formats.

Aromatic •89• has clear plans for future expansion, with Poland being a priority market. The company is actively seeking franchise partners in cities such as Warsaw, Kraków, Wrocław, Gdańsk, and selected Tier-2 cities, aiming to establish a strong retail network across the country.