wineBANK opens doors to international franchisees

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wineBANK was established in 2009 in the Rheingau region of Germany. It offers a members-only club model focused on secure, climate-controlled wine storage. Members gain 24/7 access to their personal lockers and take part in wine-related events, tastings, and networking experiences in a high-end environment. The model connects wine collectors, professionals, and enthusiasts in a physical space designed for both privacy and community.

Each location is integrated into a shared membership system. Members of one wineBANK club can use other locations across the network. The clubs operate in cities with a strong wine culture or in metropolitan areas with an affinity for premium lifestyle offerings.

Franchise framework based on location and design

The franchise model is designed for entrepreneurs or companies with access to suitable properties, often located in urban centres or heritage sites. Each club occupies between 300 and 1,000 square meters. The interior design follows a defined concept that includes modular wine vaults, a tasting lounge, and secure access systems. Franchisees are responsible for adapting the space, implementing the architectural plan, and operating the club according to brand standards.

The investment requirement is approximately €500,000, including around €100,000 in own capital. The franchisor provides a complete setup package, including design documentation, access control technology, operational systems, and marketing materials. New franchisees also receive guidance in launching and promoting their club within the wineBANK community.

International expansion and open markets

wineBANK is currently active in Germany, Austria and the United States, where it operates under the name wineLAIR. Additional locations are being planned in European capitals and key wine regions. The brand is actively seeking partners in Poland, the Czech Republic, Italy, and Scandinavia. Discussions are also ongoing with potential investors in Asia.

The franchisor sees Poland as a promising market due to the country’s growing interest in premium hospitality, private clubs and curated lifestyle experiences. The model is particularly well-suited for cities with a mature food and wine scene or a concentration of high-income residents.

Author

Marian Bomba

Journalist