Little Caesar's is hot and ready for Europe
Pizza is calculated to be a $145 billion industry. From that, Little Caesars Pizza takes the world’s third biggest slice. It all started when husband and wife team, Mike and Marian Ilitch opened their first restaurant in Michigan in 1959. In 1962 the brand franchised. By 1969 it was international. In the last 6 years Little Caesars has doubled its international presence and has no plans to slow down - with eyes on developing the Asian and European markets.
Little Caesars Pizza is now a household name across four continents with more than 4,300 stores. They run in direct competition with some of the world’s biggest brands. Despite the competition, Little Caesars have won the 'Best Value in America' title 12 years in a row.
Little Caesars Pizza offers world-class support and makes significant investments in new technology to help your business stay relevant with customers. They offer a straightforward business model focused on profitability and a strong culture of support and state-of-the-art technology. You don’t stay in business for over 60 years and grow to become one of the largest pizza brands in the world without getting a few things right. Little Caesars Pizza offer a strategic business model that emphasizes simplicity and efficiency.
What's under the box?
According to Little Caesars their point of difference comes as four slices:
- Quality - Our pizza is made with fresh, quality ingredients including dough that is made fresh in stores daily, sauce that is made from fresh-packed, vine-ripened California crushed tomatoes, and a signature cheese blend made with 100% Dairy Cheese.
- Convenience - We are consistently innovating to make our customer’s lives easier. From the revolutionary Hot-N-Ready® model to today with the launch of the Pizza Portal™ Pickup, on-the-go customers can get fresh, delicious pizza in seconds.
- Value - Busy parents, students, millennials; anybody and everybody who wants to get the best tasting pizza at an incredible value is a customer. It's easy to see why Little Caesars® Pizza is the smartest choice in value for everyone.
- Technology - Our award-winning** Pizza Portal™ Pickup is the FIRST heated self-service mobile order pickup station in the quick service restaurant industry. This technology is exclusive to Little Caesars® Pizza, creating a new and convenient experience.
The Little Caesars Pizza chain currently operates thousands of stores across 27 countries around the world. 80% of which are franchise owned.
What's the investment?
A Little Caesars Pizza International development agreement requires new franchisees to build and operate a minimum number of restaurants in a particular area, within a specific time frame.
Little Caesars has a dedicated international franchise development team to support franchisees in implementing processes and systems to achieve the best results.
Franchisees are equipped with the tools needed to follow a proven brand system, including continuous training, architectural services to assist with design and construction, continuous research and development of new products, and frequent and effective marketing promotions.
Little Caesars offer a quick-to-scale concept designed to maximize profitability that includes:
- Low square footage
- Limited number of employees
- Focus on takeaway service
Basic Network Requirements
What’s expected from the franchisee?
- Strong understanding of the local culture and trade in the planned area
- Similar ideas about values and corporate culture
- Experience in owning and operating a multi-unit restaurant business
- Sufficient financial resources to scale aggressively by opening multiple stores
- Access to highly preferred real estate
- Organization structure to support, own and operate a network of stores
- A long-term strategic vision for developing the Little Caesars Pizza brand
The following estimates may vary depending on the number of stores to be developed. These are estimated minimum requirements and do not represent the total potential costs to open and operate one or more restaurant units.
- A minimum of US$1,500,000 in liquid assets
- US$2,500,000 in net worth under a multi-unit development agreement
Plus these essential costs:
- Initial fee – Approx. $20,000
- Ongoing fee – An estimated amount of 6% of gross sales or $100 p.w
- Advertising fee – Estimated to be up to 7% of gross sales
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